Marketing Professional
4 weeks ago
Marketing Executive
Kinton Blake Ltd is seeking a skilled Marketing Executive to spearhead their marketing strategy and drive growth.
The Role:
As the Marketing Executive, you will lead the marketing department, developing and executing strategies that enhance the company's brand and generate high-value leads. You will have the freedom to shape the marketing efforts across digital, print, and events while managing a range of campaigns including PPC, SEO, email marketing, and direct mail.
Key Responsibilities:
- Develop and execute an integrated marketing strategy, including budget management.
- Drive lead generation and customer loyalty through innovative campaigns across multiple channels.
- Oversee digital lead generation campaigns (SEO, PPC) and website UX improvements.
- Manage all marketing materials, including printed collateral and website content.
- Create and implement targeted email and direct mail campaigns.
- Oversee exhibitions, events, and external partnerships with agencies and vendors.
- Monitor performance and ROI of all marketing activities.
Requirements:
- A minimum of 3+ years of marketing experience, with a strong track record in email marketing, SEO, PPC, and digital lead generation campaigns.
- Expertise in CRM management, reporting, and web analytics tools such as Google Analytics, giving you the ability to analyse and optimise performance.
- Creative and analytical thinking, paired with excellent communication skills, allowing you to craft compelling content and effective marketing strategies.
- Experience producing both online and offline marketing materials, from website content to printed collateral.
- Exceptional organisational skills, a keen eye for detail, and the ability to manage tasks and deliver results through others.
This is an office-based position, with the head office located in Colchester. If you are a results-driven marketing professional with a passion for innovation and creativity, we encourage you to apply for this exciting opportunity.
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