Senior Media Planning Manager

4 weeks ago

London, Greater London, United Kingdom Assembly Full time
Senior Media Planning Manager

We are seeking a results-driven Senior Planning Manager to join our team at Assembly. The ideal candidate will be responsible for day-to-day client management and for planning our flagship beauty client's digital marketing campaigns to drive ecommerce performance through search, social and programmatic display.

Key Responsibilities:

  • Campaign Process and Planning:
    • Develop and manage comprehensive digital marketing strategies and budget pacing across various channels, including PPC, social media and display advertising.
  • Client Relationship Management:
    • Serve as the point of contact for the client across the account, ensuring high levels of client satisfaction.
    • Work very closely with client spearhead and develop and maintain strong, long-term relationships with clients.
    • Understand clients' business goals and industry trends to provide performance planning insights.
  • Performance Analysis and Reporting:
    • Monitor, evaluate, and report on campaign performance metrics using channel platforms and dashboards.
    • Provide clients with regular performance reports, insights, and recommendations for improvement.
    • Use data-driven insights to inform strategies and optimise cross-channel campaign performance with the team.
  • Collaboration and Coordination:
    • Work closely with internal activations teams to ensure campaigns are executed with best practice and guidelines process is followed for example media plans and taxonomy.
    • Coordinate with external vendors and partners as needed to support campaign activities.
  • Budget Management:
    • Manage client budgets effectively, ensuring that campaigns are delivered within budget constraints.
    • Ensure all financial reconciliations are completed on time and accurate.

Requirements:

  • Experience in digital marketing, account management, or channel specific role.
  • Strong proficiency in excel required.
  • Proven track record of managing and optimising digital marketing campaigns.
  • Strong reasoning skills with the ability to interpret data, identify trends, and provide actionable insights.
  • Excellent communication and interpersonal skills.
  • Skills in digital marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics or Adobe.
  • Certification in Google Ads, Google Analytics, or similar is a plus.

Key Competencies:

  • Analytical Skills: Proficiency in analysing performance data and providing actionable insights.
  • Adaptability: Ability to manage multiple projects and adapt to changing priorities.
  • Strategic Thinking: Ability to develop and implement long-term digital marketing strategies aligned with client goals.
  • Client Focus: Commitment to understanding and meeting the needs of clients.
  • Communication: Strong verbal and written communication skills.
  • Technical Proficiency: Familiarity with digital marketing tools and platforms.

At Assembly, we are committed to empowering workers in the communities local to where we operate, and are mindful of minimising the carbon cost of commuting. Where a position required regular presence in the office, as in the case of managerial positions, we attempt to hire staff who live within a reasonable commute (

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