Senior Digital Analyst

2 days ago


Leicester, Leicester, United Kingdom Harnham Full time £55,000 - £65,000
About the Role

We are seeking a highly skilled Senior Digital Analyst to join our team at Harnham. As a key member of our digital analytics team, you will play a critical role in driving business growth through data-led insights and recommendations.

Key Responsibilities
  • Develop and maintain advanced analytics capabilities to inform business decisions
  • Design and implement data-driven solutions to optimize digital customer journeys
  • Collaborate with cross-functional teams to integrate analytics insights into business strategy
  • Stay up-to-date with industry trends and emerging technologies in digital analytics
Requirements
  • Proven experience in digital analytics, with a strong focus on data analysis and interpretation
  • Expertise in Google Analytics 4, SQL, and bigQuery
  • Experience with A/B testing and experimentation methodologies
  • Strong communication and presentation skills to effectively convey complex analytics insights to non-technical stakeholders
Preferred Qualifications
  • Experience with IBM, Coremetrics, Adobe Analytics, or other digital analytics platforms
  • Knowledge of web development and tagging technologies
  • Understanding of digital marketing channels and customer journey optimization


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