Retail Marketing Manager
3 weeks ago
Job Title: Retail Marketing Manager - European Brand Activation
Location: Europe
We are seeking a skilled Retail Marketing Manager to join our team in Europe. As a key member of our consumer electronics brand, you will be responsible for driving store traffic, increasing sales intent, and boosting brand visibility across physical and digital channels.
Key Responsibilities:
- Deliver Product Launch Activations: Develop and execute product launch strategies to drive engagement and sales.
- Enhance In-Store Experiences: Improve store layouts, visual merchandising, and customer interactions to boost customer loyalty.
- Organise Events: Plan and execute events that attract new customers and drive sales growth.
- Manage Content and Visuals: Create and implement content and visual strategies across physical and digital spaces.
- Drive Brand Activations: Develop and execute brand activation plans to strengthen customer connections.
- Optimise Digital Platforms: Analyse and optimise digital platforms to increase traffic and sales.
- Oversee Flagship Store Event Programs: Lead the planning and execution of flagship store event programs.
Requirements:
- 5+ years of experience in retail marketing management
- Self-motivated and team-oriented
- Strong data analysis and reporting skills
- Experience with CMS tools and analytics platforms (e.g., Google Analytics)
- Passion for digital trends and innovation
- Culturally aware with knowledge of key events and trends
- Strong project and budget management skills
Salary Range: €60,000 - €80,000 per annum, depending on experience
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