Digital Trading Manager
1 month ago
About the Role
We are seeking a highly skilled Digital Trading Manager to join our team at Frasers Group. As a key member of our commercial team, you will be responsible for driving digital sales through commercial strategic planning, initiative building, and operationalisation of our digital fascias.
Key Responsibilities
- Manage the day-to-day trading and execution of multiple websites
- Shape and oversee reporting of daily/weekly/monthly/annual trade, providing detailed analysis of key business drivers and producing action plans to ensure sales and contribution targets are met
- Oversee and guide team analysis of seasonal sales patterns to maintain commercial awareness, understanding of key competitors, and customer behavior
- Collaborate with key stakeholders across digital and broader business teams to plan fascia digital trading calendar
- Lead the delivery and reporting of all on-site promotions and content activity
- Define and manage forward-looking/longer-term trading strategy considering design and functionality improvements, contributing to product development and UX roadmaps
- Work with digital marketing team to ensure product & trading strategies are supported by the digital marketing strategy for all channels
- Work with optimisation team to ensure customer journey and all campaigns and promotions are supported to drive successful KPIs
- Work with brand marketing team to ensure assets are commercial and use tooling to report back on asset performance
- Collaborate with key stakeholders to coordinate development and execution of evergreen and seasonal content requirements to drive SEO, customer engagement, and conversion
- Accountable for process of improving product content, supporting teams to resolve any issues as quickly as possible to optimise sales
About You
- Demonstrate strong leadership and extensive people management skills
- Set clear objectives, goals, and development plans
- Build an effective and motivated team, to work as more than a collection of individuals
- Be an active and positive contributor to the team, contributing to the overall digital strategy
- Represent the Digital Trading Team across the wider business, ensuring digital KPIs are understood and achievable for all
- Valid working rights for the UK
- Analytical with strong reporting skills, advanced Google Analytics, Contentsquare, and Excel user
- Experience working within e-commerce platforms
- Experience driving both day-to-day improvements and larger strategic projects that contribute to sales growth
- Experience in team management and development
- Independent, self-motivated, and proactive
- At least 5 years of experience in a similar digital role in a retail or consumer brand
What We Offer
- 4-1 flexible working pattern, with 1 day from home each week
- Modern and open-plan offices with free parking, on-site restaurant, and discounted gym memberships
- Incredible career development opportunities supported by our Learning & Development team
- Range of perks, including Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, Retail Reconnect, Frasers Fit, and Retail Trust
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