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Biotech Demand Generation Specialist
1 week ago
A leading biotech procurement company seeks a Biotech Demand Generation Specialist to drive multi-channel campaigns that generate high-quality leads and revenue. This role is ideal for a results-driven marketer with a strong understanding of B2B marketing, marketing automation, and data analysis.
About the Role
Demand Generation Expertise
The ideal candidate will design and manage multi-channel demand generation campaigns across email, paid media, social media, SEO, and more to drive pipeline and revenue growth.
- Campaign Execution: Develop and execute campaign strategies to drive lead generation and conversion.
- Marketing Automation: Utilize tools like Pardot to manage email campaigns, nurture sequences, and workflows, ensuring effective lead scoring and segmentation.
- Paid Media Management: Develop and execute paid search, paid social, and display advertising campaigns to ensure ROI.
- Data-Driven Optimisation: Analyse campaign performance and use insights to refine and improve future marketing strategies.
Required Qualifications and Skills
To succeed in this role, you will need:
- Experience: 5+ years in B2B marketing, with a focus on demand generation and campaign execution.
- Technical Skills: Proficient in marketing automation platforms (Pardot preferred), CRM systems, SEO, and paid media management.
- Analytical Ability: Strong data analysis and reporting skills, with the ability to translate metrics into actionable insights.
- Content Creation: Exceptional written communication skills with experience creating content for emails, social media, and other platforms.
Estimated Salary:
$80,000 - $120,000 per year, depending on experience.