Senior Brand Lead
3 days ago
Vertical Advantage is looking for a highly skilled and innovative Senior Brand Lead to join our Marketing Team.
This role offers the opportunity to lead key brands in a fast-paced market segment and drive business growth through effective marketing strategies.
Key Responsibilities:- Strategic Planning: Develop and execute comprehensive marketing plans for assigned brands, including annual and long-term strategies.
- Communication Strategy: Develop and implement communication strategies, execute marketing campaigns, and measure their performance.
- Performance Analysis: Analyze brand sales, financial data, and market insights to track performance and identify growth opportunities.
- Collaborative Initiatives: Work closely with commercial teams to create impactful in-store marketing initiatives that resonate with consumers.
Requirements:
- A minimum salary of $90,000 per year, based on your level of experience and qualifications.
- Experience in FMCG marketing, preferably within the food sector, and a proven track record in leading new product development (NPD) and successful brand launches.
- Strong analytical skills with the ability to extract insights from data and communicate effectively with stakeholders.
- Familiarity with French is desirable but not essential.
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