Senior Brand Lead

3 days ago


Surrey, United Kingdom Vertical Advantage Full time
Job Title: Senior Brand Lead

Vertical Advantage is looking for a highly skilled and innovative Senior Brand Lead to join our Marketing Team.

This role offers the opportunity to lead key brands in a fast-paced market segment and drive business growth through effective marketing strategies.

Key Responsibilities:
  • Strategic Planning: Develop and execute comprehensive marketing plans for assigned brands, including annual and long-term strategies.
  • Communication Strategy: Develop and implement communication strategies, execute marketing campaigns, and measure their performance.
  • Performance Analysis: Analyze brand sales, financial data, and market insights to track performance and identify growth opportunities.
  • Collaborative Initiatives: Work closely with commercial teams to create impactful in-store marketing initiatives that resonate with consumers.

Requirements:

  • A minimum salary of $90,000 per year, based on your level of experience and qualifications.
  • Experience in FMCG marketing, preferably within the food sector, and a proven track record in leading new product development (NPD) and successful brand launches.
  • Strong analytical skills with the ability to extract insights from data and communicate effectively with stakeholders.
  • Familiarity with French is desirable but not essential.


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