Digital Content Lead

2 days ago


London, Greater London, United Kingdom THE ASSOCIATION FOR LABORATORY MEDICINE Full time

Job Description:

The Association for Laboratory Medicine seeks a talented Digital Content Manager to join our team. This is an exciting opportunity to develop and implement a content strategy that drives engagement with key audiences.

About the Role:

As a Digital Content Manager, you will be responsible for overseeing and developing LabMed's digital content across multiple platforms. You will lead our content strategy to grow engagement with key audiences, implement creative solutions to build our online presence, and explore new opportunities for revenue generation.

Main Responsibilities:

  • Lead the development and implementation of a content strategy to grow audience engagement through the Association's website, e-newsletter, and LabMed News.
  • Manage and innovate the content on Lab Tests Online, including supporting the Editor with editorial and review processes.
  • Liaise with editorial boards to ensure our digital content remains insightful and relevant.
  • Commission, edit, and deliver high-quality content in partnership with editors, contributors, and topic experts.
  • Support the Publications and Communications Committee to ensure consistent quality and alignment with organisational goals.
  • Explore and implement opportunities for revenue generation through advertising and paid content.
  • Produce the Association's Annual Report and contribute to business planning in collaboration with boards and teams.
  • Supervise the Marketing and Communications Officer, providing clear direction and support.
  • Oversee the Trainee Editorial Assistant until May 2025, creating a meaningful and rewarding experience for them.

Requirements:

  • A strong editorial skill set and an understanding of publishing processes.
  • Experience managing and evolving website content.
  • A proven ability to develop content strategies that drive audience engagement.
  • Excellent project management skills with the ability to prioritise multiple tasks.
  • Strong stakeholder management and relationship-building skills.
  • Familiarity with revenue generation opportunities within digital publishing.
  • A proactive and enthusiastic approach, with the ability to adapt in a small, dynamic team.
  • A commitment to LabMed's values of inclusion, sustainability, and innovation.

Salary: £45,000 - £55,000 per annum



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