Digital Experience Strategist

4 weeks ago

London, Greater London, United Kingdom IDG Full time

**About the Role**

IDC is seeking a highly skilled Research Director to lead our global research initiative and develop research across several customer and marketing content-centric software technologies.

The ideal candidate will have a strong knowledge of AI Applications, particularly in the context of customer and marketing content supply chains. They will be responsible for developing cutting-edge quantitative forecasts, market shares, and complementary qualitative insights for IDC's diverse base of technology and end-user clients.

Key Responsibilities:

  • Collaborate with IDC's WW customer experience team and industry analysts to publish and present innovative research on customer and marketing persuasive content and digital experiences.
  • Support marketing, business development, sales prospecting, and support efforts with technology vendors and end-user clients.
  • Provide first-class customer support and advisory services, fostering close relationships within the media and financial communities.
  • Present IDC's market perspective to garner new business using excellent written and verbal communication, presentation skills, and solid business development and client relationship capabilities.

Requirements:

  • Bachelor's degree required, with a preference for an MBA or MS degree.
  • At least 10 years of previous market research experience and comparable digital experience/persuasive content industry experience.
  • Solid understanding of customer and marketing persuasive content management, creative applications, digital accessibility, and document generation/customer communications software influenced by AI/ML and Generative AI.
  • Excellent interpersonal skills for supporting both client inquiry and internal collaboration with other IDC analysts.
  • Ability to develop and maintain quantitative data models, develop related qualitative analysis, analyze survey data, and deliver thought-provoking research in a timely fashion.
  • Proven track record of effectively multi-tasking, meeting deadlines, and delivering high-quality research.
  • Ability to work independently and with a team using sound judgment, planning, project management, and organization skills to work under pressure with competing deadlines.
  • Proficiency with Microsoft Office applications, with strong advanced Microsoft Excel or SPS data analysis.
  • Travel expected to be moderate (approx. 25%).

About IDC:

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.

We help IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy.

Our estimated salary range for this position is between $142,000 - $180,000 USD per year, depending on location and experience, inclusive of base salary and variable compensation (if applicable).

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