Ecommerce Optimization Specialist

3 weeks ago

Lewes, East Sussex, United Kingdom Wild Nutrition Full time
About the Role

We are seeking a highly skilled Ecommerce Optimization Specialist to join our team at Wild Nutrition. As a key member of our digital team, you will play a critical role in driving revenue growth and enhancing the customer experience through data-driven decision making.

Key Responsibilities
  • Monitor and analyze user behavior through tools like Google Analytics 4 and heatmaps to identify conversion bottlenecks and opportunities for improvement.
  • Utilize data and analytics to identify trends and insights, to enhance performance and report on effectiveness by tracking core metrics.
  • Support the Digital Product Manager with the rollout of the ecommerce development and CRO optimization roadmap.
  • Day-to-day management of the website using Shopify and associated apps, partnering with the wider DTC and Marketing teams to monitor and update products, content, search and merchandising, as well as troubleshooting bugs.
  • Work with wider DTC and Brand & Creative teams to create and maintain a data-driven trading and campaign calendar, ensuring consistency across all channels.
  • New and existing product set-up and launches, including content and image asset management and metadata attribution.
  • Support with creation and rollout of marketing campaigns on the website.
  • Support the delivery of a world-class customer experience by collaborating with the Customer Care team to resolve website queries and ensure a timely resolution.
  • Work closely with the Growth team to create and execute SEO strategy to increase brand and product organic search volumes.
  • Understand the ecosystem in which we operate and proactively share opportunities and challenges.
  • Provide day-to-day administration support where required.
Requirements
  • Experience working in ecommerce in a fast-paced environment.
  • An understanding of commercial drivers and an ability to utilize data to make informed decisions to drive performance.
  • Experience with the Shopify ecosystem.
  • Familiar with a range of web analytics and tools (Google Analytics 4, Hotjar, A/B testing).
  • Ability to analyze multiple data sources and draw out key trends and highlights.
  • Good understanding of UX.
  • Excellent attention to detail.
  • Proactive and problem-solving attitude, with the ability to ideate and execute.
  • Data-driven mindset and strong with content management and website merchandising.
  • Excellent communication and organizational skills, along with a customer-first approach.
  • Ability to work independently and as part of a team.
  • Results-oriented with the desire to learn and grow.
  • An understanding of SEO best practices and implementation.
  • Proficient in Google Suite and Microsoft Excel.
What We Offer
  • Salary DOE.
  • We operate a hybrid-working policy offering flexible hours and a mix of office/remote working from Lewes.
  • Flexible Summer Fridays.
  • Generous pension plan.
  • Private health insurance with mental health cover.
  • Employee Assistance Programme - including counselling services.
  • Time given every year to volunteer with a local charity of your choice.
  • Generous leave package with additional LOS days based on time with the company.
  • 50% team discount on all Wild Nutrition supplements.
  • Free Nutritionist consultation.
  • Be part of a passionate, friendly and transparent culture.

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