Digital Transformation Strategist
1 week ago
We are seeking a highly skilled and experienced Digital Transformation Strategist to lead our digital efforts across Liberty International Insurance and Liberty Mutual Reinsurance.
The successful candidate will have a strong background in digital marketing, preferably within the financial services/insurance sector, with extensive experience in driving brand awareness and engagement in multiple markets.
You will be responsible for developing and executing core areas of the digital marketing strategy and roadmap, including campaign management, social media, website optimization, and analytics reporting.
A key aspect of this role is to work closely with the marketing team to integrate digital marketing initiatives with other business units and ensure seamless integration between online and offline activities.
Key Responsibilities- Develop and execute digital marketing strategies and roadmaps to drive best-in-class practices across all digital channels.
- Manage and optimize marketing campaigns across multiple digital channels, maintaining consistency of brand messaging and design.
- Lead the adoption of emerging technologies and digital marketing trends to identify opportunities for innovation and growth.
- Analyze data and create quarterly global reports to share insights with senior leaders.
- Extensive experience in digital marketing, preferably within the financial services/insurance sector.
- CIM qualification or equivalent, or currently studying for a CIM or equivalent qualification.
- Up-to-date knowledge of various digital platforms, best practices, and analytics.
- Solid understanding of CMS systems, preferably Drupal.
- Flexibility and ability to work under pressure to tight deadlines.
We offer a competitive salary package, including a base salary of £80,000 per annum, plus benefits and bonuses.
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