Senior Research Analyst

2 weeks ago

London, Greater London, United Kingdom Hard Rock Digital Full time

Job Title: Senior Research Analyst

We are seeking a highly skilled Senior Research Analyst to join our Consumer Insights team at Hard Rock Digital. As a Senior Research Analyst, you will be responsible for contributing to the foundational education, development, and execution of marketing, brand, and business strategies that build awareness, adoption, and favorability among existing and potential customers for our Sportsbook & Casino business in North America.

Key Responsibilities:

  • Contribute to building and managing the necessary insights tools and processes end-to-end that will help inform Hard Rock Digital's business strategies
  • Leverage first and third-party data to measure holistic brand impact of specific cross-channel activations with target audiences
  • Drive ongoing socialization of brand and competitive insights, and partner with stakeholders (primarily across Marketing verticals), to distill findings into opportunities for real-time optimization
  • Conduct meta-analyses to explore strategic questions related to brand impact and the metrics that matter
  • Collaborate closely with cross-functional teams, such as Trading BI, Product, Operations, Product Marketing and more, and serve as a supporting POC for all things brand, player, and competitive insights, along with measurement requests

Requirements:

  • Bachelor's degree in Marketing, Business Administration, Psychology, or related field
  • 4+ years of proven professional consumer insights, marketing research, market research or marketing experience; experience in the online sports betting space a plus
  • Experience in audience segmentation and targeting
  • Experience using data and metrics to measure impact and determine improvements
  • Experience putting together reports and communicating results to senior leadership

What We Offer:

  • Competitive pay and benefits
  • Flexible vacation allowance
  • Remote working
  • Startup culture backed by a secure, global brand

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