Marketing Performance Executive

2 days ago


Leicester, Leicester, United Kingdom Tokio Marine HCC Full time
Job Title: Marketing Performance Executive

The Tokio Marine HCC Group of Companies is seeking a highly skilled Marketing Performance Executive to join our growing team and contribute to the development of our marketing strategy. As a key member of the marketing team, you will be responsible for managing reporting and analysis initiatives, empowering the team with insightful dashboards, ad-hoc reports, and actionable recommendations to fuel growth and optimise marketing activity.

Key Responsibilities:

  • Monitor the PPC performance of campaigns and identify opportunities for improving efficiency and effectiveness through data analysis.
  • Test and optimise various elements of the website and campaigns, including customer buying journeys, landing pages and PPC ad copy.
  • Assist in implementing tracking improvements across the websites using GTM optimisations and data layer ingestion.

Audience Segmentation:

  • Segment customer and prospect data to better understand customer behaviour and preferences.
  • Develop personas and audience profiles to guide targeted marketing efforts.

Data Visualisation:

  • Use data visualisation tools to present data in a clear and actionable manner.
  • Translate complex data into easy-to-understand visuals for non-technical stakeholders.

Estimated Salary: £40,000 - £55,000 per annum, depending on experience and qualifications.

The Tokio Marine HCC Group of Companies offers a competitive employee benefit package and an equal opportunity employer.



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