Marketing Performance Executive
2 days ago
The Tokio Marine HCC Group of Companies is seeking a highly skilled Marketing Performance Executive to join our growing team and contribute to the development of our marketing strategy. As a key member of the marketing team, you will be responsible for managing reporting and analysis initiatives, empowering the team with insightful dashboards, ad-hoc reports, and actionable recommendations to fuel growth and optimise marketing activity.
Key Responsibilities:
- Monitor the PPC performance of campaigns and identify opportunities for improving efficiency and effectiveness through data analysis.
- Test and optimise various elements of the website and campaigns, including customer buying journeys, landing pages and PPC ad copy.
- Assist in implementing tracking improvements across the websites using GTM optimisations and data layer ingestion.
Audience Segmentation:
- Segment customer and prospect data to better understand customer behaviour and preferences.
- Develop personas and audience profiles to guide targeted marketing efforts.
Data Visualisation:
- Use data visualisation tools to present data in a clear and actionable manner.
- Translate complex data into easy-to-understand visuals for non-technical stakeholders.
Estimated Salary: £40,000 - £55,000 per annum, depending on experience and qualifications.
The Tokio Marine HCC Group of Companies offers a competitive employee benefit package and an equal opportunity employer.
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