Product Manager

2 days ago

Oxford, Oxfordshire, United Kingdom Straumann Group Full time
Product Manager Job Description

The Product Manager for the Straumann Dental Implant System (SDIS) and Biomaterials portfolio will be the expert on all SDIS and Biomaterials-related issues. This role will drive our success through strategic market analysis, compelling product positioning, and impactful marketing initiatives.

Key Responsibilities:

1. Product Positioning and Messaging: Define the unique value proposition of the product and craft compelling messaging that resonates with the target audience.

2. Go-To-Market Strategy: Develop and execute comprehensive go-to-market plans for new products, including identifying target markets, determining pricing strategies, planning promotional activities, and coordinating cross-functional teams to ensure a successful product launch.

3. Market Research and Analysis: Conduct thorough market research and competitive analysis to understand customer needs, market trends, and competitor offerings. Use this information to inform product development decisions and refine marketing strategies.

4. Sales Enablement: Work in close collaboration with the Straumann Brand Manager, providing the sales team with the tools, training, and collateral they need to effectively sell the product. Create sales presentations, product guides, competitive battle cards, and conduct product training sessions.

5. Customer Insights: Gather and analyze customer feedback and data to gain insights into customer behavior, preferences, and satisfaction levels. Use this information to refine product positioning, messaging, and features to better meet customer needs.

6. Product Launches: Plan and execute product launches with the Straumann Brand Manager, including coordination with cross-functional teams such as Global Product Management, sales leadership, and Customer Services to ensure a seamless and successful launch.

7. Product Training: Lead on Product Training for the full range of Straumann implants and biomaterials portfolios, for both new starters and existing Sales Teams who require re-training.

8. Performance Analysis: Monitor and analyze key performance indicators (KPIs) such as sales data, market share, customer adoption rates, and customer satisfaction metrics to evaluate the effectiveness of marketing strategies and make data-driven decisions for future initiatives.

Requirements:

- Proven experience in product marketing, ideally within the dental or medical device industry.

- Track record of successful product launches.

- Experience working in a cross-functional team environment, collaborating with R&D, sales, and other departments.

- Customer engagement experience, gathering feedback, and translating insights into actionable marketing strategies.

- Budget management experience, ensuring financial objectives are met.

- Industry knowledge, in-depth understanding of either dental or a similar market, including industry trends, customer needs, and competitive landscape.

- Strong knowledge of marketing principles, techniques, and best practices, including digital marketing and market research.

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