Digital Marketing Strategist

4 weeks ago

London, Greater London, United Kingdom iQ Student Accommodation Full time

About the Role

iQ Student Accommodation is seeking a Digital Marketing Manager to join our Marketing team. As a key member of the team, you will be responsible for supporting the delivery of iQ's revenue targets through the planning and execution of digital marketing activities.

Key Responsibilities

  • Develop annual digital marketing plans, collaborating with internal stakeholders to ensure alignment with business objectives.
  • Identify and develop new online revenue generation opportunities through multi-channel digital activity, working within budget constraints.
  • Support the development and delivery of the digital marketing strategy for paid search, paid social, SEO, email, and SMS marketing across domestic and international markets.
  • Work closely with the Social and Content team to optimize content performance across all digital marketing channels.
  • Plan, execute, and optimize digital campaign activity to maximize performance across key campaign moments, including launch to market, clearing, summer, and best welcome.
  • Identify new digital marketing channels suitable for our target audience and deliver activity to support leasing, demonstrating ROI through key performance metrics.
  • Maximize the use of iQ's email marketing platform, identifying opportunities to improve performance and educating the wider Marketing team on its potential.
  • Design and implement iQ's email and SMS automation program across key audience segments, working closely with the email delivery partner.
  • Manage external suppliers to ensure delivery of a quality and cost-effective service.
  • Gather robust marketing intelligence through analytics, market intel, and competitor data to inform marketing activity and campaign design.

Requirements

  • Solid understanding of digital marketing principles, theory, and best practice.
  • Hands-on experience with the digital marketing mix and managing web development projects to optimize customer journeys.
  • Strategic mind with the ability to devise digital marketing campaigns, implement, and report on digital marketing plans.
  • Web literacy and proficiency in data extraction and the use of databases and reporting tools, such as Google Analytics and Power BI.
  • Demonstrable hands-on experience with digital marketing and web tools and platforms.
  • Good proficiency in Microsoft Office packages, with advanced Excel skills.
  • Experience leading and developing multi-disciplinary teams.
  • Strong organizational and project management skills.
  • Strong influencer of peers and colleagues, with persuasive communication skills.
  • Experience managing third-party partners and suppliers.
  • Strong commercial acumen and excellent grasp of data-driven marketing.

About iQ Student Accommodation

iQ is one of the UK's biggest providers of student accommodation, committed to giving our 34,000 students in 85 sites across 29 UK cities their best year yet. Our London and Manchester-based support teams are the cog that keeps the iQ wheels turning, providing our brilliant site teams with everything they need to deliver a fantastic student experience every day.

iQers are a pretty special bunch. Our team is bursting with independent thinkers and problem solvers, who join us to explore what's possible and build a career as part of a diverse, fun, and supportive team. If you have people skills, personality, and potential, then you have all the makings of a great iQer.

We operate a hybrid working model with 3 days in the office and 2 days working from home/site location. Our benefits package includes 25 days annual leave, a discretionary bonus scheme, pension matching up to 8%, life assurance, season ticket loans, cycle to work scheme, gym discounts, and discounts & offers.

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