Senior TikTok Strategist

4 weeks ago


Greater Manchester, United Kingdom MRJ Recruitment Full time
Job Title: Senior TikTok Strategist

We are seeking a highly skilled Senior TikTok Strategist to lead our e-commerce brand's TikTok strategy. As the first hire in this area, you will create and execute a comprehensive plan to build a strong online presence on the platform.

Your initial focus will be on leveraging TikTok's unique features to increase brand awareness and engagement. You will be responsible for developing a cohesive brand narrative, recruiting and training a skilled team of content creators and live stream hosts, and utilizing analytics to measure performance and identify trends.

Key Responsibilities:

  • Align TikTok strategy with the brand's values.
  • Develop a cohesive brand narrative.
  • Recruit and train a skilled team of content creators and live stream hosts.
  • Develop engaging and shareable content aligned with TikTok trends.
  • Utilize analytics to measure performance, identify trends, and refine strategies.
  • Collaborate with marketing, product, and sales teams for a consistent brand message.
  • Establish measurable goals and track key performance indicators.
  • Utilize analytics tools to monitor performance and identify areas for improvement.
  • Regularly review and refine strategies based on data insights.
  • Strong recruitment and team management skills to foster a creative and high-performing work environment.
  • Proven ability to create engaging, brand-aligned content that resonates with the TikTok audience.
  • Ability to leverage data insights to inform strategic decisions and produce captivating content.

Location: Leigh. Salary: Up to £40k.



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