Consumer PR Specialist
3 days ago
Job Title: Consumer PR Executive
About the Role:
We are seeking a skilled Consumer PR Executive to join our Content, Consumer PR & Social team at Dreams Ltd. The successful candidate will be responsible for delivering initiatives that build brand reputation and secure regional and national coverage.
Main Responsibilities:
- Develop and implement PR strategies to support our business objectives and brand reputation.
- Manage and lead press room, gifting, seasonal, and reactive opportunities to maximize media coverage.
- Create clear and accurate briefs for communications and stakeholder management.
- Collaborate with internal teams to ensure alignment and successful delivery of initiatives.
- Lead day-to-day relationships with consumer PR agencies, including brief development, objective setting, and project oversight.
- Ensure brand, campaign, and tone of voice guidelines are accurate and consistent across all collateral.
- Monitor and report on campaign effectiveness, identifying areas for improvement and implementing changes.
Requirements:
- Previous experience in PR, preferably in-house or agency-side.
- Retail experience is desirable, as is experience in influencer marketing, affiliate marketing, or partnerships.
- Demonstrable project management skills, with the ability to work in a fast-paced environment and adapt to change.
- Strong communication and interpersonal skills, with the ability to manage internal and external stakeholders effectively.
- Excellent attention to detail and proof-reading skills.
- A passion for making a difference and a willingness to dream big.
What We Offer:
- Bonus scheme, recognizing the hard work and dedication of our team.
- Staff discounts on Dreams products and other brands.
- Buy-in schemes for extra holiday, private healthcare, or savings and loans.
- Parking facilities on site.
- Wellbeing support, including a helpline, gym, and out-of-hours GP services.
About Us:
We are Dreams Ltd, a leading bed retailer with over 250 employees and a passion for creating a positive work environment. We partner with the Retail Trust to offer support services and promote wellbeing among our team members.
How to Apply:
Please submit your application, highlighting your relevant experience and skills. We look forward to hearing from you.
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