Consumer PR Specialist

3 days ago


High Wycombe, Buckinghamshire, United Kingdom Dreams Ltd Full time

Job Title: Consumer PR Executive

About the Role:

We are seeking a skilled Consumer PR Executive to join our Content, Consumer PR & Social team at Dreams Ltd. The successful candidate will be responsible for delivering initiatives that build brand reputation and secure regional and national coverage.

Main Responsibilities:

  • Develop and implement PR strategies to support our business objectives and brand reputation.
  • Manage and lead press room, gifting, seasonal, and reactive opportunities to maximize media coverage.
  • Create clear and accurate briefs for communications and stakeholder management.
  • Collaborate with internal teams to ensure alignment and successful delivery of initiatives.
  • Lead day-to-day relationships with consumer PR agencies, including brief development, objective setting, and project oversight.
  • Ensure brand, campaign, and tone of voice guidelines are accurate and consistent across all collateral.
  • Monitor and report on campaign effectiveness, identifying areas for improvement and implementing changes.

Requirements:

  • Previous experience in PR, preferably in-house or agency-side.
  • Retail experience is desirable, as is experience in influencer marketing, affiliate marketing, or partnerships.
  • Demonstrable project management skills, with the ability to work in a fast-paced environment and adapt to change.
  • Strong communication and interpersonal skills, with the ability to manage internal and external stakeholders effectively.
  • Excellent attention to detail and proof-reading skills.
  • A passion for making a difference and a willingness to dream big.

What We Offer:

  • Bonus scheme, recognizing the hard work and dedication of our team.
  • Staff discounts on Dreams products and other brands.
  • Buy-in schemes for extra holiday, private healthcare, or savings and loans.
  • Parking facilities on site.
  • Wellbeing support, including a helpline, gym, and out-of-hours GP services.

About Us:

We are Dreams Ltd, a leading bed retailer with over 250 employees and a passion for creating a positive work environment. We partner with the Retail Trust to offer support services and promote wellbeing among our team members.

How to Apply:

Please submit your application, highlighting your relevant experience and skills. We look forward to hearing from you.



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