Brand Marketing Content Strategist
4 weeks ago
Urban Digital Recruitment Ltd is seeking a highly skilled Brand Marketing Content Strategist to join their team. As a key member of the marketing department, you will be responsible for developing and executing a comprehensive email marketing strategy that aligns with business objectives and drives exceptional engagement.
Key Responsibilities:
- Develop and implement a comprehensive email marketing strategy that aligns with business objectives and drives exceptional engagement.
- Collaborate with the marketing team to grow the email subscriber base while maintaining high engagement levels through segmentation and personalization.
- Plan, execute, and optimize various email campaigns, including newsletters, promotional emails, and targeted outreach to achieve marketing goals.
- Analyze campaign performance and subscriber behavior to inform future strategies, using data to drive decisions and report on ROI.
- Work with content, design, and marketing teams to ensure cohesive brand messaging and explore innovative email marketing techniques and technologies.
About You:
- Strong understanding of email marketing platforms, automation tools, and analytics software.
- CRM expertise in driving customer engagement, satisfaction, and loyalty, ultimately contributing to the company's growth and success.
- 3+ years of experience in email marketing with a proven track record of creating and executing successful campaigns.
- Experience with segmentation, A/B testing, and email personalization techniques.
- Proficiency with Klayvio and relevant plugins.
- Strategic thinker: Ability to align email campaigns with overarching marketing goals and see the bigger picture.
- Creative content creator: Skilled at crafting engaging and persuasive email content.
- Data-driven decision maker: Strong analytical background to guide strategies and improve engagement and conversion rates.
- Adaptable and agile: Comfortable in a fast-paced environment and able to adapt strategies based on evolving trends.
- Start-up experience: Prior success working for a start-up is highly desirable; experience building out a CRM function from the ground up is a plus.
- Excellent copywriting and editing skills: Ability to convey complex ideas clearly and engagingly.
Urban Digital Recruitment Ltd is a vibrant and dynamic company that values connection and community. This role offers the opportunity to shape the future of the company, driving impactful growth and innovation within the podcast media space. If you are a strategic, creative, and data-driven professional ready to make a significant impact, we'd love to hear from you.
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