Digital PR Strategist

6 days ago

London, Greater London, United Kingdom Green Park Content Full time
Green Park Content: Digital PR Specialist

We are seeking a skilled Digital PR Specialist to join our team at Green Park Content. As a key member of our digital marketing department, you will be responsible for delivering creative and innovative digital PR campaigns for a wide range of clients across various industries.

About the Role:

  • You will work closely with our Digital PR Lead and wider account teams to deliver link-building PR campaigns that drive results.
  • Measure and report on link-building efforts, ensuring we meet our targets and exceed client expectations.
  • Develop and maintain strong relationships with key publishers, journalists, bloggers, and PRs, leveraging social media analysis, journalist databases, and industry events to identify new opportunities.
  • Maintain and develop our press, blog, and media contact database, creating relevant contact lists for client campaigns.
  • Conduct research into strong story/PR/content ideas, monitoring the news cycle and social media for reactive opportunities.

Responsibilities:

  • Work with our Digital PR team to execute media relations, earn SEO-valuable backlinks, and gain exposure to multiple client industries and media verticals.
  • Pro-actively source new potential links and build strong relationships with media contacts.
  • Contribute to ideation sessions and client Digital PR strategies, developing knowledge of successful Digital PR campaigns.
  • Assist in the development of Digital PR campaigns and strategies across EMEA Digital PR clients.
  • Carry out industry research to increase understanding and contribute to the iteration and improvement of our Digital PR offering.

Requirements:

  • Experience in digital PR or a related field.
  • Strong understanding of SEO principles and link building.
  • Excellent communication and interpersonal skills.
  • Ability to work under pressure and meet deadlines.
  • Proactive approach to work and innovation.

Benefits:

  • A competitive salary of approximately £40,000 - £60,000 per annum, depending on experience.
  • 25 days of holidays plus UK bank holidays and birthday off.
  • Christmas Closure - extra days on top of holiday allowance.
  • A monthly entertainment subscription paid by the company (Amazon Prime, Netflix, Spotify, etc).
  • Private pension and private healthcare insurance.
  • Access to Free VDU Eye Tests and Employee Assistance Programme (EAP).
  • Participate in wellness and peer recognition initiatives (On The Spot Awards and Value Champion Awards).
  • Referral Bonus Scheme.
  • Social Events – Join us for our major annual social events: Spring, Summer, Halloween, and Christmas parties, plus many other ad-hoc events.
  • Enhanced maternity/paternity leave allowances.
  • WFA policy – work from abroad for up to 4 weeks per year.
  • Yearly Calm subscription.

About Us:

At Green Park Content, we strive to create meaningful connections that impact people's lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content, and Performance Tech is delivered to our clients via an ad agency and in-house model. We are a global, multi-award-winning, performance-driven content leader and brand publishing agency.

Contact Information:

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