Senior Trade Development Manager

1 week ago


London, Greater London, United Kingdom Global Brands Limited Full time

Job Summary:

We are seeking an experienced Senior Trade Development Manager to join our On-Trade RTM team, focusing on regional Foodservice wholesalers with a premium soft drink and mixer range – Franklin & Sons.

This role presents the opportunity to drive ROS within existing accounts, increase distribution within key prospect targets, and step into a key growth area for Global Brands Limited.

About Us:

Global Brands Limited is a leading independent drinks brand development business that owns, markets, and distributes products across various categories. Our success involves spotting market trends, knowing customer goals and needs, and having expert buying, marketing, and sales teams.

We've developed top-performing brands like VK, HOOCH, and Franklin & Sons. Our Head Offices are based in our award-winning Hotel CASA in Chesterfield, Northeast Derbyshire.

Key Responsibilities:

  • Direct responsibility for regional Foodservice accounts, including P&L responsibility.
  • Develop and maintain strong relationships with key Foodservice accounts to drive sales and ensure long-term partnerships.
  • Implement and execute the sales strategy for the Foodservice channel, aligning with the company's overall objectives.
  • Identify and pursue new business opportunities within the Foodservice sector, including expanding distribution and increasing product listings.
  • Lead negotiations with key accounts to secure favourable terms and conditions, including pricing, promotions, and placement.
  • Conduct market analysis to identify trends, competitor activity, and opportunities for growth within the Foodservice sector.
  • Achieve or exceed sales targets for assigned accounts and territory, regularly reporting on performance and adjusting strategies as needed.
  • Provide exceptional customer service to key accounts, resolving any issues promptly and effectively.
  • Work closely with the marketing, supply chain, and other internal teams to ensure alignment and support for key account initiatives.
  • Prepare regular reports on sales performance, market conditions, and account activity, providing insights and recommendations to the On-Trade Controller.

The Person:

  • Commercial account management experience within Foodservice.
  • On-trade drinks industry experience advantageous.
  • PC literacy, including PowerPoint and Excel.
  • Experience of Salesforce would be advantageous.
  • Strong negotiation, organisation, and influencing skills.
  • Self-motivated, desire to deliver results, energise others.
  • Unwavering ownership of all targets.
  • Natural ability to continually demonstrate you have built a strong network within internal and external customers.
  • Continually addressing gaps in performance and then developing innovative, commercial suggestions and proposals to close.



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