Marketing Specialist

4 weeks ago


Glasgow, Glasgow City, United Kingdom Layer Systems Full time
{"title": "Marketing Executive", "description": "Job Summary

We are seeking a talented and results-driven marketing professional to join our team at Layer Systems. As a Marketing Executive, you will be responsible for driving our brand, team, and software into the market.

Key Responsibilities
  • Conduct audience and competitor research to inform our marketing strategy.
  • Collaborate with internal teams to define customer personas and develop messaging.
  • Perform ongoing keyword research to discover opportunities.
  • Keep up to date with competitors and industry news.
Content & Campaigns
  • Write and proofread B2B content (blog posts, social media, email campaigns).
  • Manage our social media presence and content calendar.
  • Develop and implement SEO strategies and paid media campaigns.
  • Maintain and update our website (experience with Webflow or similar CMS is a plus).
  • Design, edit, and optimise marketing materials for sales enablement.
  • Collaborate with external suppliers for projects such as design or video production.
Product Marketing Support
  • Draft customer announcements and email updates for product feature releases.
  • Collaborate with the product team to proofread and update help articles and other documentation, ensuring they are customer-friendly and have a marketing spin to highlight benefits and ease of use.
  • Assist with creating product-focused marketing materials, such as product videos, feature explainers, and customer onboarding content.
Events & PR
  • Identify and manage exhibition, conference, and award opportunities.
  • Lead event planning, execution, and pre/post-event marketing.
  • Source advertising opportunities with media partners.
  • Provide regular editorial content to trade and media publications.
Performance & Analytics
  • Track and report on campaign performance, including analysis of key metrics.
  • Ensure marketing activities are aligned with budgets.
  • Continuously optimise future campaigns based on past performance data.
Requirements
  • 1-4 years of marketing experience, ideally in B2B SaaS or technology sectors.
  • Excellent written and verbal communication skills.
  • Ability to translate technical details into customer-friendly content.
  • Knowledge of CRM systems, marketing automation tools, and CMS.
  • Basic understanding of SEO, PPC, and social media management.
  • Strong content creation skills, including writing and basic design.
  • Ability to analyse data and adjust strategies accordingly.
  • Self-motivated and creative, thriving in a fast-paced environment.
What We Offer
  • Salary: £28-£35k per annum (pro rata, based on experience)
  • Remote working, part-time up to 20h per week (flexible hours)
  • UK-based candidates only
  • Family-friendly company
  • 30 days annual leave (pro-rata)
  • Pension scheme
  • Regular team meet-ups in Glasgow
", "lang_code": "en"}
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