Digital Marketing Director

4 weeks ago


Birmingham, Birmingham, United Kingdom BeTechnology Group Full time
Unlock the Potential of Learners

Be:technology is thrilled to be partnered with a rapidly growing EdTech company that aims to bridge the language gap and unlock the potential of all learners. Their marketing team plays a crucial role in achieving growth targets and increasing customer retention by providing valuable interactions.

Key Responsibilities
  • Plan and Execute Performance-Based Marketing Campaigns: Develop and implement data-driven marketing strategies to optimize performance and drive results.
  • Configure and Manage Google Tag Manager: Ensure accurate tracking and data collection to inform marketing decisions.
  • Develop SEO Strategies: Improve organic search rankings and drive traffic through technical and content-driven approaches.
  • Manage Paid Search and Social Media Campaigns: Maximize ROI through effective campaign management and optimization.
  • Analyze and Manage Marketing Data: Ensure accurate tracking, reporting, and high-quality data integrity to inform business decisions.
  • Contribute to Marketing Attribution Models: Use Salesforce and Pardot to understand the impact of campaigns on lead generation.
  • Create Multimedia Content: Develop success stories, advertorials, website content, and video content briefs to engage audiences.
  • Monitor and Report Key Performance Metrics: Track conversion rates, cost per acquisition, and customer lifetime value to inform optimization efforts.
Requirements
  • Proven Experience in Technical Marketing: Strong focus on SEO, PPC, and technical marketing in a technology company.
  • Proficiency in Digital Marketing Tools: GA4, Google Tag Manager, Google Ads, Bing Ads, YouTube advertising, social media platforms, SEMRush, email marketing, Salesforce, and Pardot.
  • Strong Analytical Skills: Ability to generate actionable insights from data and drive business decisions.
  • Excellent Understanding of Marketing Attribution Models: Digital marketing tools and conversion rate optimization strategies.
  • Skilled Copywriter: Ability to balance data-driven approach with creativity.


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