Senior Manager, Corporate Strategy

4 weeks ago


Bedford, Bedford, United Kingdom Werfen Full time

About Werfen

Werfen is a leading global company in the diagnostics industry, with a strong presence in 30 countries and a commitment to innovation and quality. Our company is built on a foundation of family values and a passion for delivering exceptional solutions to healthcare professionals.

Job Summary

We are seeking a Senior Manager, Corporate Strategy to lead our efforts in marketing Werfen's total value to strategic and corporate accounts. This role will partner with our Corporate Accounts and Strategic Accounts teams to understand the needs of our customers and deliver bespoke campaigns and marketing tools that drive business growth.

Key Responsibilities

  • Develop and execute targeted omnichannel marketing programs for large customers, including education campaigns, field events, user groups, industry events, and tradeshows.
  • Align with Corporate Account Directors to craft marketing plans for top opportunities and customers, and drive execution of customized marketing initiatives.
  • Cross-functional alignment with other departments to support account management teams and ensure marketing efforts align with overall business objectives.
  • Utilize metrics and data to track and optimize results of custom programs rolled out at the customer level.
  • Assist Corporate Account Directors with business reviews, presentations, customer visits, and campaigns.

Requirements

  • Bachelor's degree in Business Management or Marketing or a related discipline.
  • Minimum of 8 years' experience in the healthcare industry, with a minimum of 3-5 years in Corporate Accounts marketing.
  • Strong customer focus, collaboration skills, and ability to work independently.

Travel Requirements

Up to 25% travel required for this role.

Equal Opportunity Employer

Werfen is an Equal Opportunity employer and is committed to a diverse workplace. We strictly prohibit unlawful discrimination, harassment, or retaliation based on an individual's race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law.



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