Social Media Content Creator
9 hours ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Criterion Hospitality. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive social media strategies to promote brand awareness, enhance customer engagement, and drive direct revenue.
About the Role:This is a full-time position that requires a strong background in digital marketing, social media, and project management. You will work closely with our marketing team to create and execute social media campaigns that align with our brand goals and marketing initiatives.
Main Responsibilities:- Develop and implement comprehensive social media strategies aligned with each brand's goals and marketing campaigns.
- Identify emerging social media trends and opportunities to keep all brands ahead of the curve.
Content Creation & Management:
- Create, curate, and schedule high-quality content for all our brands (text, images, videos, reels, etc.) for platforms such as Instagram, Facebook, LinkedIn, TikTok, and others.
- Manage a content calendar to ensure consistent, timely, and engaging posts across all channels.
- Collaborate with photographers, videographers, and designers to generate visual content that aligns with the brand's identity.
Community Engagement:
- Interact with followers by responding to comments, messages, and reviews promptly and professionally and according to each brand's TOV.
- Foster a positive online community by encouraging user-generated content and leveraging partnerships with influencers.
Requirements:
- Bachelor's degree in Marketing, Communications, Hospitality, or a related field.
- Experience: 3-5 years of experience in social media management, preferably within the hospitality industry.
- Strong knowledge of social media platforms, trends, and best practices.
- Proven track record of growing and engaging an audience on social media.
- Proficiency in content creation tools (Canva, Adobe Suite) and social media management tools (Hootsuite, Sprout Social).
- Project Management: Ability to work independently and manage multiple campaigns and meet deadlines effectively.
Salary: $70,000 - $90,000 per year, depending on experience.
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