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Direct Marketing Specialist
1 month ago
Job Summary
We are seeking a highly motivated and organized Direct Marketing Executive to join our team at Alzheimer's Research UK. The successful candidate will be responsible for supporting and delivering direct marketing campaigns online, offline, and across a range of media channels.
Main Responsibilities
- Support the planning and delivery of a wide range of supporter engagement and fundraising activities, including digital marketing and face-to-face fundraising.
- Work with the team to conduct mystery shopping, shadowing, and call listening to measure fundraising quality and ensure compliance.
- Liaise with designers, printers, mailing houses, agencies, and fulfillment houses to ensure effective relationships and productive partnerships.
- Support the day-to-day management of fundraising agencies and suppliers, ensuring relationships are effective and productive.
- Assist in the production and delivery of motivating fundraiser training.
- Support in recommendations for change and refinement across the direct marketing programme.
- Track and evaluate competitor and industry trends, collaborating with the other Direct Marketing Executive to provide recommendations to the wider team for potential improvements and testing opportunities.
- Keep up to date on the latest developments within the sector relating to best practice in fundraising.
- Proof-read direct marketing materials and collateral.
- Regularly attend, support, and contribute to meetings and events.
- Ensure compliance and adherence to the most recent regulations and codes of practice.
Requirements
- Experience of using Microsoft packages, particularly Excel, Word, and PowerPoint.
- Proof-reading skills.
- Administrative experience.
- Good organizational skills and the ability to prioritize workload.
- Willingness to collaborate and work closely with other departments and external suppliers.
- Excellent attention to detail.
- Excellent written and verbal communication skills and the confidence to communicate with people of all levels.
- Strong team player and self-motivator.
- Strong focus on results and continuous improvement.
- Flexibility to work some unsocial hours and willingness to travel independently.
