Digital Marketing Strategist for Meta Platforms
2 weeks ago
Thelighthouse is seeking a Digital Marketing Strategist to drive engagement, increase brand awareness, and generate leads through paid media campaigns on Meta platforms.
About the RoleThis is an exciting opportunity to join our team at Thelighthouse as a Paid Social Director. As a key member of our marketing team, you will be responsible for developing, implementing, and optimising paid media campaigns across Meta platforms.
You will have extensive experience in paid social media advertising, with a strong focus on Meta platforms. A solid understanding of the health equipment industry and proficiency in Meta Business Suite and Ads Manager are essential. Your analytical skills will enable you to monitor, analyse, and report on campaign performance metrics to optimize our ROI.
Key Responsibilities- Develop and implement paid media campaigns across Meta platforms to drive engagement, increase brand awareness, and generate leads.
- Manage campaign budgets and collaborate with creative teams to develop compelling content.
- Utilize advanced audience targeting techniques to reach our target demographic.
- Monitor, analyse, and report on campaign performance metrics to optimize our ROI.
To be successful in this role, you will need:
- A strong background in paid social media advertising, with a focus on Meta platforms.
- Excellent analytical and communication skills.
- Proficiency in Meta Business Suite and Ads Manager.
- A solid understanding of the health equipment industry.
We offer a competitive salary of $120,000 per year, commensurate with experience. In addition, we provide a dynamic and supportive work environment, opportunities for professional growth and development, and a comprehensive benefits package.
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