Strategic Marketing Lead for Healthcare Brands
5 days ago
Are you a marketing professional with a passion for the healthcare industry?
We are seeking an experienced Strategic Marketing Lead to join our team at Church & Dwight Co., Inc. in London.
The ideal candidate will have a strong background in developing brand strategies and annual plans, as well as experience managing OTC brands or Medical Devices.
This role offers a competitive salary of £60,000 - £80,000 per annum, plus benefits including 24 days annual leave, a pension matched up to 9%, discretionary annual bonus, life assurance cover and membership of a health cash plan.
As a Strategic Marketing Lead, you will be responsible for leading the development of creative strategic brand plans based on consumer insights and market trends, setting brand objectives and targets, developing pricing strategy, and reviewing brand plans quarterly.
You will also be responsible for monitoring and controlling the brand performance and profitability, analysing market and brand data, managing the brand budget, and looking for opportunities to meet or exceed targets.
In addition, you will create the vision for the growth of the brand range, develop and maintain the innovation funnel, lead the development work with the technical team, organise and manage consumer research and market testing, and develop new packaging with design agencies.
Key responsibilities include:
- Developing brand strategies and annual plans
- Managing OTC brands or Medical Devices
- Leading the development of creative strategic brand plans
- Monitoring and controlling brand performance and profitability
- Creating the vision for the growth of the brand range
We offer a collaborative and dynamic work environment, where you will have the opportunity to work with recognisable global brands and see your work in the real world.
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London, Greater London, United Kingdom Church & Dwight Full timeCompany OverviewChurch & Dwight UK Ltd is a dynamic and innovative company that genuinely cares about its people, products, consumers, and the environment. Our unique culture champions courage, determination, and collaboration, allowing each team member to take responsibility and ownership.SalaryThe estimated salary for this role is between £60,000 -...
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