Search Engine Marketing Expert
5 days ago
Are you a seasoned digital marketing professional looking for a new challenge? Certain Advantage is seeking a Search Engine Marketing Expert to join our team in Chester. In this role, you'll be responsible for developing and executing paid media campaigns across multiple platforms, including Google Ads, Bing Ads, and social media.
We're looking for someone with extensive experience in PPC advertising, data analysis, and strong communication skills. You'll work closely with our design team to produce display and discovery campaigns and review and optimize campaign performance using data analysis.
This is an exceptional opportunity to take your career to the next level in digital marketing. You'll be part of a talented team of technical and marketing specialists who are passionate about driving business growth and success.
Key Responsibilities:
- Develop and execute paid media campaigns across multiple platforms, including Google Ads, Bing Ads, and social media.
- Create and test ad copy across all platforms.
- Work with the design team to produce display and discovery campaigns.
- Review and optimize campaign performance using data analysis.
- Ensure all accounts are tracking correct conversion actions.
- Split-test and experiment with different campaign strategies.
- Report on performance and provide insights to stakeholders.
What We're Looking For:
- Extensive experience in PPC advertising and paid search campaigns.
- Data analysis skills and proficiency in Microsoft Excel.
- Strong communication skills and ability to present campaign performance to stakeholders.
- A keen interest in staying up-to-date with the latest trends in digital marketing.
- Willingness to experiment and learn new aspects of paid media campaigns.
What We Offer:
- Competitive salary up to £65,000 per year, plus yearly bonuses.
- 25 days' holiday + bank holidays.
- Staff wellness perks and private healthcare.
- City centre office location in Chester.
- Hybrid working arrangement (3 days office-based, 2 days remote).
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