Digital Marketing Strategist for Women's Health

1 month ago


London, Greater London, United Kingdom The Digital Recruitment Company Full time

The Digital Recruitment Company is seeking a highly skilled Marketing Automation Manager to join their team at a leading women's health practice.

Company Overview

This rapidly growing healthcare organization provides daily appointments to women across the city from London's top private hospitals. The ideal candidate will have significant expertise in using HubSpot and other marketing automation tools to develop, implement, and optimize marketing campaigns aimed at attracting and engaging users to convert to patients.

Salary and Benefits

A competitive salary commensurate with experience (£45,000 - £55,000 per annum), 25 days holiday + bank holidays, comprehensive benefits package, including health insurance, retirement plans, and paid time off.

Job Description
  1. Develop and execute comprehensive marketing automation strategies aligned with the practice's goals and objectives.
  2. Utilise HubSpot to create automated workflows, email campaigns, lead nurturing sequences, and personalised content tailored to different stages of the patient journey.
  3. Plan, implement, and manage multi-channel marketing campaigns to promote services, events, and educational resources related to women's health.
  4. Monitor campaign performance metrics, analyse data, and make data-driven decisions to optimise campaigns for maximum effectiveness and ROI.
  5. Implement lead generation tactics such as content marketing, social media marketing, and paid advertising to attract and capture leads.
  6. Optimize landing pages, forms, and calls-to-action (CTAs) to drive conversions and increase lead quality.
  7. Manage and segment patient databases to ensure accurate targeting and personalization of marketing communications.
  8. Maintain data hygiene standards and compliance with relevant regulations.
  9. Generate monthly reports on key marketing metrics, including lead generation, conversion rates, email engagement, and campaign performance for presentation to the Senior Management Team.
  10. Provide insights and recommendations based on data analysis to improve marketing strategies and outcomes.
Required Qualities & Skills:
  • Bachelor's degree in marketing or related field.
  • Proven experience (3+ years) in marketing automation, preferably in a healthcare or women's health setting.
  • Proficiency and demonstrable experience in marketing automation platforms, particularly HubSpot, including building workflows, email campaigns, and lead nurturing sequences.
  • Strong analytical skills with the ability to interpret data and derive actionable insights to optimise marketing performance.
  • Excellent project management skills with the ability to prioritise tasks, meet deadlines, and manage multiple projects simultaneously.
  • Creative thinking and problem-solving skills, with a focus on innovation and continuous improvement.


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