Product Marketing Strategist
3 weeks ago
We're seeking a highly skilled Product Marketing Manager to join our team at Layer Systems on a part-time basis. As a key member of our team, you'll be responsible for developing and executing go-to-market strategies for our SaaS product, targeting telecoms and IT companies.
Key Responsibilities- Develop and execute go-to-market strategies for our SaaS product, focusing on telecoms and IT sectors.
- Conduct regular customer and market analysis to understand the competitive landscape and establish clear product differentiators.
- Collaborate with Customer Success and Customer Marketing teams to promote, train, and drive adoption of new product features.
- Strategy & Research
- Develop and execute go-to-market strategies for our SaaS product aimed at telecoms and IT companies.
- Oversee regular customer and market analysis to understand the competitive landscape and establish clear product differentiators.
- Collaborate with Customer Success and Customer Marketing teams to promote, train, and drive adoption of new product features.
- Campaigns & Adoption
- Create and manage feature adoption campaigns to ensure high customer engagement and product usage post-launch.
- Manage and develop marketing programs, including sales documentation, product videos, website copy, blog posts, white papers, and data sheets that articulate product benefits.
- Plan and execute product launches with a full suite of go-to-market materials.
- Storytelling & Communication
- Craft and deliver compelling product messaging and positioning that resonates with target audiences.
- Speak and present both internally and externally to promote the product's story and demonstrate its value.
- Ensure marketing messaging is aligned with product development and enhances customer understanding of new features.
- Data & Performance
- Establish KPIs for product marketing efforts and track campaign success.
- Leverage data and customer feedback to continually optimise marketing strategies.
- Use tools to monitor performance, uptake and providing regular reporting on product marketing initiatives.
- 3+ years of product marketing experience, ideally in B2B SaaS.
- Proven ability to create strategic marketing plans and execute go-to-market campaigns.
- Strong data analysis skills to inform decisions and optimise campaigns.
- Excellent communication and presentation skills to articulate product stories.
- Experience in creating and managing product marketing programs (videos, white papers, website copy, etc.).
- PMM certification and familiarity with telecoms/IT sectors is advantageous but not required.
- Salary: £35-£45k per annum (pro rata, based on experience).
- Remote working, part-time up to 20h per week (flexible hours).
- UK-based candidates only.
- Family-friendly company.
- 30 days annual leave (pro-rata).
- Pension scheme.
- Regular team meet-ups in Glasgow.
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Glasgow, Glasgow City, United Kingdom Layer Systems Full time{"title": "Product Marketing Manager", "description": "Key ResponsibilitiesWe are seeking a skilled Product Marketing Manager to join our team at Layer Systems. As a key member of our team, you will be responsible for developing and executing go-to-market strategies for our SaaS product aimed at telecoms and IT companies.Key Responsibilities:Develop and...
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