Product Marketing Strategist

3 weeks ago


Glasgow, Glasgow City, United Kingdom Layer Systems Full time
About the Role

We're seeking a highly skilled Product Marketing Manager to join our team at Layer Systems on a part-time basis. As a key member of our team, you'll be responsible for developing and executing go-to-market strategies for our SaaS product, targeting telecoms and IT companies.

Key Responsibilities
  • Develop and execute go-to-market strategies for our SaaS product, focusing on telecoms and IT sectors.
  • Conduct regular customer and market analysis to understand the competitive landscape and establish clear product differentiators.
  • Collaborate with Customer Success and Customer Marketing teams to promote, train, and drive adoption of new product features.
What You'll Contribute
  • Strategy & Research
    • Develop and execute go-to-market strategies for our SaaS product aimed at telecoms and IT companies.
    • Oversee regular customer and market analysis to understand the competitive landscape and establish clear product differentiators.
    • Collaborate with Customer Success and Customer Marketing teams to promote, train, and drive adoption of new product features.
  • Campaigns & Adoption
    • Create and manage feature adoption campaigns to ensure high customer engagement and product usage post-launch.
    • Manage and develop marketing programs, including sales documentation, product videos, website copy, blog posts, white papers, and data sheets that articulate product benefits.
    • Plan and execute product launches with a full suite of go-to-market materials.
  • Storytelling & Communication
    • Craft and deliver compelling product messaging and positioning that resonates with target audiences.
    • Speak and present both internally and externally to promote the product's story and demonstrate its value.
    • Ensure marketing messaging is aligned with product development and enhances customer understanding of new features.
  • Data & Performance
    • Establish KPIs for product marketing efforts and track campaign success.
    • Leverage data and customer feedback to continually optimise marketing strategies.
    • Use tools to monitor performance, uptake and providing regular reporting on product marketing initiatives.
    Your Skills and Experience
    • 3+ years of product marketing experience, ideally in B2B SaaS.
    • Proven ability to create strategic marketing plans and execute go-to-market campaigns.
    • Strong data analysis skills to inform decisions and optimise campaigns.
    • Excellent communication and presentation skills to articulate product stories.
    • Experience in creating and managing product marketing programs (videos, white papers, website copy, etc.).
    • PMM certification and familiarity with telecoms/IT sectors is advantageous but not required.
    What We Offer
    • Salary: £35-£45k per annum (pro rata, based on experience).
    • Remote working, part-time up to 20h per week (flexible hours).
    • UK-based candidates only.
    • Family-friendly company.
    • 30 days annual leave (pro-rata).
    • Pension scheme.
    • Regular team meet-ups in Glasgow.


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