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Senior Digital Marketing Analyst
2 months ago
We are seeking a highly skilled Senior Digital Analyst (Marketing) to join our team at Harnham - Data & Analytics Recruitment. As a key member of our digital marketing team, you will play a crucial role in driving success through data-driven insights and strategic decision-making.
Key Responsibilities- Optimise marketing channel performance using tools such as SQL, BigQuery, Adobe Analytics, and visualisation tools like Looker.
- Develop and implement actionable insights to drive business growth, working closely with marketing stakeholders.
- Collaborate with cross-functional teams to drive business outcomes.
- Develop a deep understanding of marketing channel efficiency and create a baseline foundation for high-quality insights.
- Drive 20% reporting, 40% incrementality testing, and 40% deep-dive projects to drive business growth.
- Proven experience in digital marketing analytics, utilising SQL and Adobe Analytics or GA4.
- Experience with GCP, BigQuery, and AB testing tools is desirable.
- Excellent communication skills and a can-do attitude.
A competitive salary between £55,000 to £65,000 and an extensive benefits package.