Senior Technical Business Analyst

4 weeks ago

London, Greater London, United Kingdom Paramount International Full time
Technical Business Analyst Role

About the Role:

Paramount International is seeking a highly skilled and experienced Senior Technical Business Analyst to join our digital team. This pivotal role will focus on developing and enhancing our AdTech capabilities within our VOD & streaming platform, My5.

Key Responsibilities:

  • Requirements Gathering and Analysis:
  • Collaborate with stakeholders to identify business needs and objectives related to digital advertising on the My5 platform.
  • Compile business cases, detailing business benefits and forecasting/calculating return on investment.
  • Conduct detailed analysis of current AdTech capabilities and identify gaps and opportunities for improvement.
  • Develop comprehensive business and technical requirements documentation and create visual reference points to orientate the wider teams.

Solution Design and Implementation:

  • Work with product managers, engineers, sales, privacy, legal and vendors to design and implement AdTech solutions that align with business goals.
  • Work to unblock technical challenges and enable high-quality and robust technology solutions are delivered.
  • Ensure the integration of advertising technologies with My5, focusing on scalability, reliability, and user experience.

Requirements:

  • 5+ years of experience as a Business/Technical Analyst in digital advertising, AdTech, or a related field, with a focus on VOD services.
  • Strong understanding of digital advertising technologies, including programmatic advertising, ad servers, SSPs, DSPs, DMPs, and audience targeting.
  • Knowledge of ad tech standards and protocols, such as VAST, VPAID, and MRAID.
  • Knowledge of relevant regulations and standards, such as GDPR and industry-specific guidelines.

Desirable Skills:

  • Experience with implementing and managing dynamic ad insertion technologies within VOD services.
  • Familiarity with a variety of ad technologies, client-side and server-side integrations, streaming technologies, CMS, product configuration, metadata, and audience data and analytics systems.

About Paramount International:

Paramount International is comprised of many of the world's most iconic consumer brands. Its portfolio includes Network 10, Channel 5, Telefe, Paramount International Studios, Nickelodeon, MTV, Comedy Central, BET, Paramount Network, and Pluto TV among others.

We value and celebrate difference, and we want to ensure that we fully represent the make-up of UK society in our workforce as well as bringing diverse perspectives to our business. We want to make sure Diversity and Inclusion are not just buzzwords; we truly want to foster an authentic inclusive environment, where all employees feel that they can bring their whole selves to work.

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