Strategic Content Developer

2 weeks ago


Leeds, Leeds, United Kingdom Sienna Charles Full time
About the Role

Sienna Charles, a leading luxury travel and lifestyle brand, is seeking an experienced Strategic Content Developer to spearhead the personal branding of its founder, Jaclyn Sienna India. This full-time position involves close collaboration with the CEO to develop a comprehensive content strategy.

The ideal candidate will have a proven track record of building luxury brands through thought leadership content, as showcased in their portfolio. Key responsibilities include:

  • Content Strategy: Develop a content strategy aligned with the brand's pillars, identified by the PR team.
  • Editorial Planning: Create a quarterly content calendar outlining weekly content scope for each channel, including Instagram, TikTok, LinkedIn, YouTube, Substack, and opinion columns in earned and/or paid media.
  • Thought Leadership Content: Ideate, write, and distribute a monthly opinion column for top-tier publications suggested by the PR team.
  • Speechwriting: Adapt the CEO's existing speeches for new public engagements, tailoring content to the specific audience and occasion.
  • Video Content: Collaborate with the videographer to produce video content enhancing storytelling across social media channels.
  • Performance Analysis: Track and analyze content performance using relevant tools and metrics, providing optimization recommendations.

Requirements

  • Prior experience working with founders, business owners, and C-level executives on personal branding.
  • A strong grasp of copywriting principles tailored for social media, business media, and newsletters.
  • Expertise in writing effective copy for public speeches.
  • Meticulous attention to detail.

Why Sienna Charles

Sienna Charles offers a fast-paced workplace with a strong passion for learning and improvement. As a smaller team, we provide opportunities for growth and direct collaboration with the CEO. We're seeking someone who can take ownership of their role and drive our company's direction and growth.

Please note that this role is fully remote and does not require relocation, a US visa, or any other permit to work in the US.



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