International Marketing Automation Specialist

4 days ago

Northampton, Northamptonshire, United Kingdom BauWatch Group Full time
About BauWatch Group

BauWatch Group is a leading provider of advanced security solutions across Europe, serving sectors such as construction sites, renewable energy projects, critical infrastructures, vacant properties, and more. With over 15 years of experience and a footprint in 10 countries, BauWatch Group has successfully completed more than 40,000 projects.

By harnessing state-of-the-art technologies, including AI-enhanced video surveillance, BauWatch Group brings people and technology together to offer expert advice and tailored strategies to prevent theft and vandalism. The company's extensive resources include over 10,000 mobile surveillance towers, various solutions for controlled site check-ins, fully certified control centers, and in-house service teams, ensuring 24/7 asset protection.

The Role

We are seeking a driven and analytical International Marketing Automation Manager to design, implement, and optimize marketing automation programs across multiple countries. This is a hands-on role, setting up programs to increase lead generation, funnel conversion, customer engagement, and revenue growth.

Key Responsibilities
  • Strategic Development and Implementation: Select and implement the appropriate future-proven technical MA tool. Design and execute end-to-end, multi-channel marketing automation campaigns and workflows, ensuring alignment with global marketing initiatives and local requirements.
  • Cross-Country Collaboration: Work closely with Country Marketing Managers and Sales Teams to understand their specific needs, provide guidance, and ensure seamless localisation, execution, and reporting of campaigns.
  • Performance Optimisation: Analyse campaign metrics and identify opportunities to enhance engagement, conversion rates, and overall ROI across countries. Leverage insights using our platforms (GA4, Salesforce, Hubspot, Power BI) to drive data-driven decision-making.
  • Demand Generation, Funnel, and Re-Engagement: Focus on designing and executing demand generation, funnel optimisation, and re-engagement programs that drive leads and accelerate sales cycles.
  • Problem-Solving: Act as a problem-solving expert within the marketing team, troubleshooting technical issues and developing innovative automated solutions.
  • Training and Enablement: Provide training and support to country marketing teams, ensuring they can effectively use marketing automation tools to run local campaigns and achieve their goals.
About You/Qualifications
  • Experience: Minimum 3+ years of hands-on experience managing CRM and marketing automation platforms.
  • Data-Driven Mindset: Strong analytical skills and the ability to translate data into actionable insights.
  • Creative Problem Solver: Passion for finding innovative solutions to optimize marketing automation performance.
  • Communication and Collaboration: Exceptional communicator and collaborator, comfortable working with cross-functional and international teams.
  • Motivated by Performance: Results-oriented with a track record of success in optimizing automation campaigns to achieve tangible results.
  • Fluent English: We're an international business using English for communication, so strong written and spoken English skills are essential.
  • HTML/CSS: A working knowledge of being able to build/amend email designs beneficial.
Why Join Us
  • Opportunity to shape the international marketing automation strategy from the ground up.
  • Work in a dynamic, fast-paced environment where your contributions make a direct impact.
  • Competitive salary and benefits package.
  • Be part of our collaborative team with a great spirit. 'Cause we value innovation, out-of-the-box-thinking, learning, and growth.

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