Digital Marketing Specialist
4 weeks ago
We are seeking a highly skilled Digital Marketing Specialist to join our team at Adam Equipment Co Ltd. As a key member of our UK Marketing team, you will be responsible for developing and implementing effective digital marketing strategies to drive business growth and brand awareness.
Key Responsibilities:
- Multimedia Content: Collaborate with the team to create engaging video content for our website and social media channels.
- Graphic Design: Assist in the creation of marketing materials, including brochures, flyers, posters, social media graphics, and website visuals.
- Distributor Collaboration: Provide our distribution network with the necessary marketing collateral to promote Adam products.
- Paid Media and SEM Campaigns: Develop and manage paid media buys and lead generation programs.
- Market Research: Conduct market research to identify trends and opportunities, providing actionable insights.
- SEO: Stay up-to-date with the latest SEO trends, algorithm changes, and best practices.
- Event Coordination: Assist in planning and executing trade shows, exhibitions, and other promotional events.
- Keyword Research: Conduct thorough keyword research to identify relevant and high-traffic keywords for our industry.
- Content Optimization: Work with the content team to review and suggest improvements to website content, including blogs, landing pages, and product descriptions.
- On-Page SEO: Implement on-page SEO strategies, including meta tags, headers, and URL structures.
- Performance Analysis: Monitor and analyze website performance using SEO tools and analytics platforms.
- Link Building: Develop and execute effective link-building strategies to improve domain authority and search engine visibility.
Requirements:
- Qualifications: A degree in Marketing or a related field.
- Experience: A minimum of 13 years of experience in marketing, with a strong focus on digital marketing.
- Skills: Knowledge of digital marketing tools and platforms, including Google Analytics, SEMrush, and Adobe Creative Suite.
- Graphic Design: Experience in using Adobe InDesign and Photoshop is a strong advantage.
- Creativity: Strong creative skills with an eye for detail.
- Communication: Excellent written and verbal communication skills.
- Organisation: Strong organisational and multitasking abilities with a keen attention to detail.
- Team Player: Ability to work collaboratively with our UK and US Marketing teams, as well as the wider Global Adam teams.
- Adaptability: Willingness to adapt and learn in a fast-paced, dynamic environment.
Benefits:
- Hybrid Working: Flexible work-from-home arrangements (minimum three days per week in the office).
- Benefits: Pension after 3 months, Life Cover, Medicash Plan, Career Development opportunities.
- Annual Leave: 24 days annual leave.
- Salary: £25,000.00 per annum.
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