Digital Marketing Strategist for Language Learning Platforms

3 weeks ago

London, Greater London, United Kingdom Preply Full time

At Preply, we are dedicated to unlocking human potential through learning. Our mission is to empower online tutors and learners from around the world to create exceptional language learning experiences.

We believe that learning with a great tutor can be life-changing. That's why we match talented online tutors with motivated learners, providing them with AI-powered tools and resources to deliver engaging live classes.

As a SEM Specialist at Preply, you will play a crucial role in driving our search engine marketing initiatives forward. You will be responsible for developing, implementing, and analyzing paid search campaigns across various platforms, with a focus on maximizing return on investment and managing large-scale advertising accounts.

Key Responsibilities:

  • Develop and execute short- and long-term campaign expansion strategies to increase traffic, leads, and subscriptions
  • Measure, optimize, and report on campaign performance from an ROI and customer lifetime value perspective
  • Continuously improve campaign performance by conducting tests, measuring results, and iterating based on test outcomes
  • Utilize creative thinking to develop innovative and effective approaches to SEM marketing
  • Stay ahead of the curve by being one of the first advertisers to test out new tools, ad formats, or audience targeting opportunities
  • Gain a deep understanding of our target audience and use that knowledge to build campaigns with on-brand messaging that resonates with the target audience
  • Measure and optimize paid marketing using Looker dashboards, Google Analytics, and other tools for SEM reporting and optimization
  • Collaborate with cross-functional teams (e.g., data, marketing, design, technical) to enable effective campaign execution, reporting, landing page development, and A/B testing

Requirements and Qualifications:

  • Technical understanding of marketing tracking solutions, analytics, SEM advertising platforms, and attribution models
  • Data-focused mindset; enjoy working with numbers, analytics, and ROI conversations
  • Customer insight: understand target customers and develop effective campaigns based on that insight
  • Test and learn approach to marketing: demonstrate ability to create test hypotheses, execute tests, and measure test outcomes
  • Creative approach to marketing and out-of-the-box thinking: able to come up with innovative approaches to getting the best performance from SEM marketing platforms
  • Able to leverage data from different sources and translate it into actionable insights to optimize campaigns and target high-value users
  • Excellent collaboration skills with design, data, growth, and technical teams
  • Able to manage marketing budgets and forecast and report on results
  • Self-starter with high motivation and drive; able to work independently or as part of a team
  • Excellent written and verbal communication abilities for coordinating across teams
  • Experience requirements: 3+ years experience as a SEM specialist

Why Join Us:

  • Open, collaborative, dynamic, and diverse culture
  • Generous monthly allowance for lessons
  • Learning & Development budget, including time off for self-development
  • Competitive financial package with equity and leave allowance
  • Access to free mental health support platforms
  • Opportunity to shape the lives of learners and tutors from over 175 countries through language learning and teaching

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