National Sales Representative

2 days ago

Luton, Luton, United Kingdom Matthew Algie Full time
About Us

Matthew Algie is a Glasgow-based company with a rich history dating back to 1864. We are proud to roast exceptional coffee for thousands of cafés and hospitality businesses across the UK & Ireland. Our team of over 380 professionals supports our expanding customer base, product range, and service offering. We count some of the industry's leading talents among our staff, from green coffee buyers and roasting technicians to barista trainers and field engineers.

Position

Sales Manager - St Albans/Luton

Location

Field-based, with the ideal candidate living in or around St Albans and Luton

Job Type

Full time, permanent

Days

Monday to Friday (40 hours)

Salary

£28-32,000 per annum + company vehicle

Benefits

28 days annual leave increasing with length of service, plus 4 public holidays, medical cash back scheme, life insurance, private pension, staff discounts, and more

Role Purpose

The Sales Manager will be responsible for managing and expanding an existing account base while actively pursuing new business opportunities. The role involves working closely with a team to provide efficient, national-level support within a designated geographical area.

Key Responsibilities
  • Acquire new business to exceed both new and repeat sales targets.
  • Achieve year-on-year profit growth within geographical base.
  • Organic development of all accounts.
  • Plan and dedicate diary activities for each customer base.
  • Increase product penetration through targeted range extension.
  • Accurate account planning and objective setting.
  • Ensure the accurate completion of contract paperwork in compliance with Company standards.
  • Deliver on-site coffee excellence training sessions and visiting all sites as per contractual commitments.
  • Refer to provided Matrix for defined National pricing for any discounts on independent accounts.
  • Maintain internal reporting and effective communication within the Company.
  • Network with agreed buyers, Area managers, and Key Decision makers at Regional level.
  • Maintain sales pipeline and acquisition of new business.
  • Carry out audits on all business-owned equipment on site.
Experience

Essential:

  • Managing customer account base.
  • Proven success in winning new business.
  • A track record of achieving excellent new business results.
  • Previous field-based role experience, visiting customers on-site.
  • Previous experience of selling at high level.
  • Delivers training sessions to customers.

Desirable:

  • Experience in the coffee service or food service industry or a similar sector.
Skills / Knowledge

Essential:

  • Must hold a full valid UK Driving Licence.
  • Competent in all Microsoft Office packages specifically Outlook, Excel, Word & PowerPoint.
  • Coffee equipment knowledge, barista skills.
  • Able to train customers on product & equipment in the areas of daily use, beverage production, and cleaning and maintenance.
  • Excellent presentation and negotiation skills, that focuses on the needs of the prospect customer.
  • Excellent interpersonal skills with the ability to build, maintain, and develop effective working relationships with colleagues and customers.
  • Effective communicator at all levels.
  • Ability to motivate, focus, and interact with other team members in a professional and structured manner.
  • Excellent presentation and negotiation skills, that focuses on the needs of the prospect customer.
  • High standards of administration, time management, and personal presentation.

Desirable:

  • Knowledge of current market trends within the Foodservice Industry.
  • Network of relevant contacts.
  • A good working knowledge of competitors and their products.

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