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Employer Branding Lead Specialist

2 months ago

London, Greater London, United Kingdom Tbwa ChiatDay Inc Full time

Flo Health is a pioneering HealthTech company dedicated to empowering women, girls, and people who menstruate with the knowledge and support they need to stay well and live better. Our innovative digital platform has secured a $200M investment led by General Atlantic, making us the first purely digital consumer women's health app to achieve unicorn status.

About the Job

We're seeking an experienced Employer Branding Manager to join our dynamic team in London. As an Employer Branding Manager, you'll be responsible for crafting the narrative of our vibrant and innovative organization, showcasing our culture and tech opportunities to attract top-tier talent globally.

With a strong background in integrated marketing, employer branding, and recruitment marketing, you'll partner with our dynamic team across the UK, Lithuania, and the Netherlands to ignite and lead a global employer branding strategy. Your role will focus on attracting tech and product talent, developing a compelling Employer Value Proposition (EVP), and executing multi-channel campaigns to drive strong engagement and consideration.

As a hybrid role based in London, you'll have the opportunity to work from home and come into the office, enjoying competitive salaries, company equity grants, paid holiday and sick leave, fully paid female health and sick leave, six months paid maternity leave, and one month paid paternity leave. You'll also benefit from career growth, progression, and learning development resources, annual salary reviews, and a whole host of other benefits.

Key Responsibilities
  • Strategy Development: Create and implement an employer branding strategy aligned with Flo Health's vision and talent acquisition goals, focusing on attracting tech and product talent globally.
  • Employer Brand Positioning: Develop a strong Employer Value Proposition (EVP) that sets Flo Health apart as a leader in innovation and impact.
  • Content Creation: Lead the creation of engaging content (e.g., employee testimonials, videos, blog posts) that showcases our culture and tech opportunities.
  • Employer Brand Campaigns: Execute multi-channel campaigns (social media, job boards, events) to attract tech talent internationally.
  • Partnerships and Outreach: Build relationships with industry groups, universities, and tech communities, and collaborate with Talent Acquisition to support sourcing efforts.
  • Thought Leadership: Conduct workshops and events to empower hiring managers to effectively promote Flo Health's brand.
  • Market Research & Analytics: Use insights from research to tailor branding strategies and adjust campaigns based on performance data.
  • Metrics and Reporting: Track and report on KPIs, making data-driven improvements to branding efforts.
What we offer

As an Employer Branding Manager at Flo Health, you can expect a competitive salary range of £60,000 - £80,000 per annum, depending on your level of experience and qualifications. Additionally, you'll enjoy:

  • A flexible working environment with the opportunity to come into the office and work from home.
  • Company equity grants through Flo's Employee Share Option Plan (ESOP).
  • Paid holiday and sick leave.
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave.
  • Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents.
  • Career growth, progression, and learning development resources.
  • Annual salary reviews.
  • A whole host of other benefits.