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Marketing and Campaign Strategist

2 months ago

Coventry, Coventry, United Kingdom Severn Trent Full time
Marketing and Campaign Manager

Severn Trent is seeking a highly skilled Marketing and Campaign Manager to join our Communications team. As a key member of our team, you will be responsible for developing and implementing marketing strategies and campaigns that drive business results.

Key Responsibilities:
  • Develop and execute marketing strategies and plans to achieve business objectives.
  • Work closely with stakeholders to understand priorities and challenges, and create comprehensive marketing responses.
  • Manage and deliver brand and behaviour change campaigns to drive business KPIs.
  • Define marketing strategies and plans for specific business KPIs, utilising the full communications mix.
  • Develop best-in-class briefs for internal and external agencies, based on insight and clearly articulating target audience, objective, and proposition.
  • Establish key metrics and measures for campaigns, aligning to corporate strategy and ensuring delivery of marketing targets.
  • Set up and manage ongoing campaign monitoring, taking remedial action where required to meet company and campaign objectives.
  • Work with the in-house design team to ensure best value for money and delivery of work on brand, on time, and to budget.
  • Manage a Marketing Executive and support wider team management.
Requirements:
  • Proven marketing experience at a senior level, with a track record of driving business KPIs through marketing campaigns.
  • Excellent communication skills, with the ability to engage and influence decision-making with key stakeholders.
  • Strong consumer and commercial understanding, with a strategic and customer-centric approach.
  • Management experience, with the ability to hold yourself and others accountable to high-quality work, delivered on-time to agreed timescales.
What We Offer:
  • A range of benefits that recognise great work, including annual bonus scheme, leading pension scheme, and dedicated training and development.
  • A fast-paced and dynamic work environment, with opportunities to make a real difference in the communities we serve.
  • A commitment to diversity and inclusion, with a welcoming and inclusive culture.