Sports Media Strategist

3 weeks ago


London, Greater London, United Kingdom Dazn Full time
Company Overview

DAZN is a leading live sports OTT service that offers an extensive range of sports content to its subscribers.

Salary and Benefits

The estimated salary for this role is £80,000 - £100,000 per annum, depending on experience. Additionally, DAZN offers a comprehensive benefits package including 25 days' annual leave, private medical insurance, life assurance, pension contributions up to 5%, and access to our internal speaker series and events.

Job Description

The Advertising Strategy Manager will be responsible for the strategic approach of the Global Sales team, working closely with the Agency & Brand Direct Sales teams to maximise revenue from DAZN inventory across multiple rights and territories.

Required Skills and Qualifications
  1. 6-8 years experience working in sports media within a creative agency, media owner or social platform.
  2. Extensive understanding of the sports rights landscape including rights IP usage & sponsorship restrictions.
  3. Strategic leadership within the sports, media, social and content verticals.
  4. Confident presenting multi-platform content executions to budget holders & decision makers.
  5. Proficient in the creative process, managing specialists to ideate & produce compelling content concepts.
  6. Extensive understanding of content formats & platforms and influencer network.
  7. Exceptional people management and communication skills.
  8. Experience of working with multiple internal teams to deliver premium output.
Key Responsibilities
  • Responsible for the strategic output of the Global Sales team in London including creation of sales materials in presentation and video format.
  • Working with VP Global Sales, Head of Agency Sales and Head of Brands Direct to create a strategic sales approach for the fiscal year, highlighting areas of growth and opportunity.
  • Working with market strategy leads to understand nuances of each market to develop multi-market responses to briefs.
  • Creation of event or right-based packages for Sales team to take to market.
  • Development of media-based responses to brand or agency briefs.
  • Creation of proactive sales materials demonstrating relevant insights and understanding of brand objectives.
  • Management of strategic & creative process following briefing, ensuring proposals are delivered time-efficiently and deliver against brand objectives.
  • Driving recognition of DAZN in the sports industry through external PR & award entries.


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