Brand Development Specialist

2 days ago


London, Greater London, United Kingdom Heinz Full time
Main Responsibilities

As a Digital Communications Manager at Kraft Heinz, you will be responsible for:

  • Developing and maintaining the comms calendar, agency management, campaign prioritization & integration into wider comms plans
  • Working with our agency partner to develop and execute data & digital content strategy, CRM programme and day-to-day management of our digital channels
  • Collaborating with agencies, brand teams and Global IT to develop 1PD acquisition strategy, manage & activate first party data, ensuring compliance with guidelines and integration with wider comms plans
  • Extending campaigns across all digital touchpoints including web development, shoppable connections and coupon activation
Requirements

To be successful in this role, you will need:

  • Demonstrable experience in a digital marketing role (ideally 4-6 years)
  • A clear understanding of the role of earned & owned media channels, and how they integrate into wider communication plans
  • Experience in PR (either agency or client) including managing and executing campaigns
  • Experience in data management, particularly 1PD
What We Offer

We offer a competitive salary package, flexible and hybrid working approach, family-friendly and inclusive work environment, competitive benefits package to support mental, physical, financial and social well-being, and always room for new ideas.

Location

This role is based in London - The Shard.



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