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Public Relations Account Manager

2 months ago

Wokingham, Wokingham, United Kingdom Office Angels Full time
{"title": "Public Relations Account Executive", "description": "

Office Angels is seeking a skilled Public Relations Account Executive to join our team in Reading.

Key Responsibilities:

  • Maintain a deep understanding of each client and their products.
  • Regularly identify key points of category knowledge, competitors, and trends.
  • Demonstrate a thorough understanding of consumer behavior and differentiated channels/approaches.
  • Have a comprehensive knowledge of media, including national, lifestyle, specialist, broadcast, etc.
  • Know key media and influencer contacts.
  • Identify new contacts and opportunities.
  • Negotiate and understand changes to the contracts.
  • Target media slots, platforms, and influencers.
  • Draft responses to media, influencers, client, consumer, and partner enquiries.
  • Obtain data to hit feature deadlines.
  • Own the advance feature process.
  • Research and explore local suppliers.
  • Draft design, photographic, and other briefs to brand guidelines and platforms.
  • Write consumer and trade news releases.
  • Draft tactical adverts and boosting plans.
  • Implement social boosting and advertising campaigns, monitoring and suggesting insightful changes.
  • Provide new ideas both within and outside a brainstorm situation.
  • Provide new and different story angles to secure consumer and channel coverage.

Business Development:

  • Involve in writing new business and client proposals.
  • Create new case studies from recent projects.
  • Maintain and take responsibility for project budgets.

Account Management:

  • Identify and justify campaign audiences and platforms that they play on.
  • Monitor and communicate progress of each account and campaign.
  • Act as a mentor for Junior Account Executives.
  • Handle and resolve simple enquiries from clients on copy or campaign plan updates.

Requirements:

  • Previous and demonstrable experience as a PR Account Executive role or similar position.
  • Strong copywriting skills.
  • Display perseverance and the ability to be persuasive.
  • Understand consumer audiences and behaviors on social platforms to be able to advise on the right platforms.
  • Manage own time and workload efficiently and effectively.
  • Display understanding of campaign strategy.

Office Angels acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. Office Angels UK is an Equal Opportunities Employer.

By applying for this role, your details will be submitted to Office Angels. Our Candidate Privacy Information Statement explaining how we will use your information is available on our website.

"}