Senior Marketing Strategist

3 weeks ago


Dundee, Dundee City, United Kingdom The James Hutton Institute Full time
Marketing Manager Job Description

The James Hutton Institute is seeking a highly motivated and experienced Marketing Manager to lead our marketing strategy and campaigns.

This role requires close working with the Business Development Managers responsible for individual Strategic Business Units to establish their needs, and scientific staff to establish their services.

The ideal candidate will be responsible for developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth.

Key Responsibilities
  • Marketing strategy – development and implementation to support our targets for sales and drive growth.
  • Campaign management - planning, executing, and overseeing marketing campaigns across various channels.
  • Content creation - producing engaging content for channels such as mailers, social media, and website pages.
  • Market research – conducting marketing research to identify trends, customer needs, and competitive analysis.
  • Budget management – managing the marketing budget ensuring efficient allocation of resources and tracking ROI.
  • Line management – leading and mentoring marketing assistants on a rotational basis to support the work of Scientific Services.
  • Performance analysis – monitoring and analyzing the performance of marketing campaigns, providing insights and recommendations for improvement.
Requirements
  • Previous experience is essential and can involve either a suitable qualification combined with practical experience or longer-term practical experience.
  • Formal qualification in communications/marketing or equivalent experience.
  • Experience in communicating science or technical issues.
  • Successful demonstration of communications strategy planning and execution.


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