Audience Development Manager

1 month ago

Swindon, Swindon, United Kingdom National Trust Full time
About the Role

We are seeking an experienced Audience Development Manager to join our team on a 24-month fixed-term contract. The successful candidate will work closely with our Head of Public Fundraising, Head of Philanthropy, and Audience Development Lead for Major Donors to develop a growth plan for mid-level giving at the National Trust.

Key Responsibilities
  • Develop a growth plan for mid-level giving, identifying opportunities for propositions and products, and assessing potential income and required expenditure.
  • Build audience personas and capture supporter journeys by understanding donors through sourcing and analysing historic data, audience profiling information, and market research.
  • Manage input from stakeholders representing various disciplines, including Philanthropy, Patrons, Stewardship, Events, Communications, Marketing, and Membership teams.
  • Define the capabilities required across the Trust's 'fundraising ecosystem' to make the most of the fundraising potential for the audience, developing an 'ideal state for growth.'
  • Build hypotheses for growth and new capabilities that can be tested within the programme, capturing learnings and measuring impact, working with external specialists to assess hypothesis quality.
Requirements
  • Experience as a senior member of staff developing and delivering mid-level giving in complex national organisations, ideally with central and regional fundraising functions.
  • Developed fundraising strategies for mid-level giving fundraising, including growth strategies.
  • Solid understanding of audiences and a track record of developing new propositions or products for a particular audience, using insights and data to inform your approach.
  • Collaborative, creative, and adept at building and challenging ideas in a productive and positive way.
  • Outstanding communications skills and confident working with stakeholders at all levels.
  • Passion for fundraising and a strong desire to advance the charitable mission of the National Trust.
About the National Trust

The National Trust has the motto 'For everyone, for ever' at its heart. We're working hard to create an inclusive culture, where everyone feels they belong. It's essential that our people reflect and represent the diversity of the communities and audiences we serve.

We welcome and value difference, so when we say we're for everyone, we want everyone to be welcome in our teams too.

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