Data-Driven Growth Specialist

17 hours ago


London, Greater London, United Kingdom Carwow Full time

Grow Your Career with Us

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At Carwow, we believe that data-driven decision-making is essential for marketing success. As a Marketing Performance Optimizer, you will play a critical role in driving marketing growth and efficiency across our channels.

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Key Responsibilities

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  • Analyze customer user behavior and marketing channel performance to generate actionable insights that drive improvements in marketing growth or efficiency.
  • Work closely with the Marketing team to influence and challenge decisions through data-informed recommendations.
  • Deliver investigative analysis on performance changes, providing commercially minded learnings.
  • Measure the impact of new marketing initiatives through incrementality testing or quasi-experimentation methods.
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Requirements

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  • Passionate about marketing and the effect of analysis and data products on growth and return on marketing investments.
  • Proven technical skills in SQL (Python programming language experience a bonus).
  • Deep interest and aptitude in data, metrics analysis, trends, and applied knowledge of measurement and statistics.
  • Knowledge of marketing channels and experience in measuring the impact of marketing investment through at least one methodology.
  • Comfortable working with complex datasets to explore and extract insights that explain business and marketing performance.
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Benefits

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  • Competitive salary: £60,000 - £80,000 per annum, depending on experience.
  • Hybrid working arrangement, allowing for flexibility and work-life balance.
  • Matched pension contributions for a peaceful retirement.
  • Share options and private healthcare.
  • Enhanced holiday package, including 28 days annual leave, plus Bank Holidays.
  • Monthly coaching sessions for mental wellbeing.


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