Gaming Operations Marketing Strategist
3 weeks ago
About EveryMatrix Ltd:
We are a leading B2B SaaS provider delivering iGaming software, content and services. Our solutions include casino, sports betting, platform and payments, and affiliate management to 200 customers worldwide.
Our mission is to redefine the iGaming landscape with innovative solutions that drive growth and success for our clients.
Job Overview:
We are seeking a highly skilled CRM Manager to lead retention marketing efforts for various clients across casino, sport, and lottery verticals. The ideal candidate will have experience working with sports and casino players in the online gambling industry.
Key Responsibilities:
- Contribute to retention marketing strategies for multiple clients
- Plan and execute weekly and monthly retention marketing campaigns for diverse player groups
- Develop and deploy promotions and bonuses to enhance player engagement
- Monitor and report on campaign effectiveness, managing key performance indicators (KPIs) both internally and externally
- Maintain effective internal communications to ensure alignment with company objectives and goals
- Take ownership of relevant regulatory requirements for online gambling in necessary jurisdictions
Requirements:
- Demonstrable experience in CRM marketing and familiarity with retention marketing tools (Optimove, Fast Track, Emarsys, etc.)
- Fluency in English and proficiency in Danish or Swedish/Dutch
- Working knowledge of online gambling promotions and regulated markets
- Commercial understanding of successful marketing efforts and ability to coordinate content creation
- Prior experience in regulated markets and VIP campaigns is an asset
Compensation: Estimated salary $80,000 - $110,000 per annum based on location and experience.
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