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Ecommerce Director for Digital Growth

1 month ago


London, Greater London, United Kingdom Elizabeth Arden Full time

Job Overview

We are seeking a highly skilled Ecommerce Director to lead the commercial performance and operational management of our UK & European Elizabeth Arden websites. This is a fantastic opportunity to join a renowned beauty brand and drive sustainable growth through e-commerce sales and user experience.

About the Role

This role combines expertise in e-commerce sales, data analysis, and user experience to improve the onsite shopping experience and deliver sustained growth year-over-year. You will be responsible for managing agencies across the digital channel mix, working with local market teams, and co-ordinating animation and promotional planning across UK sites to create efficiencies and economies of scale.

Your Key Responsibilities

  • Create and lead commercial planning of the UK website to achieve weekly and monthly targets.
  • Responsible for UK site's P&L management and commercial forecasting/re-phasing in partnership with the Head of Ecommerce to unlock revenue and profit opportunities.
  • Manage inventory and merchandising performance working with the demand team on future forecasting and site inventory requirements.
  • Own the overall performance marketing budget as part of each UK site P&L, giving clear budget and performance KPI's to the UK Performance Marketing manager on a weekly/monthly basis to optimise our growth and acquisition channels.
  • Work with the UK Ecommerce Executive to analyse paid performance results, inform optimisation's and ensure the channels are delivering to target as part of the commercial plan.
  • Build and own the animation & trade plan for each local ecommerce market, partnering with local marketing teams to identify promotional cadence, market/consumer/seasonality nuances and priorities.
  • Partner with the UK Ecommerce Executive to ensure content updates/refreshes/promotions are delivered to plan, deadline, and objectives.
  • Partner with the UK Ecommerce Executive to build and delivery a UK e-CRM calendar for both BAU/marketing emails alongside automation and segmentation strategies.
  • Own the data analysis of the UK site database to identify opportunities consumer profiling & targeting, working with the wider UK DTC team and agencies to implement and manage strategies.
  • Work with local market teams on a continuous basis to ensure clear RACI and ownership of all projects, establishing responsibilities and procedures for attaining objectives.
  • Report weekly monthly and quarterly results and progress against sales targets across all UK sites, with actionable analysis and clear commentary Vs KPI's.
  • Be the daily lead on site performance, traffic and merchandising across all UK sites on core KPI's.
  • Liaise with external and internal development agencies to ensure website performance & UX is optimal, escalating issues as needed.
  • Be the ecommerce lead on dev projects/new functionality in partnership with IT and external agencies.
  • Be the UK DTC lead on logistics and customer service relationships and cross functional teams in partnership with the Head of Ecommerce.
  • Identify new opportunities for growth in each market and map road to implementation and success with cross functional teams and in partnership with the Head of Ecommerce.

About You

You will possess a Bachelor's Degree in Business or Marketing, with a minimum of 4 years e-commerce experience, ideally focused on acquisition. You will have proven experience of managing agencies across the digital channel mix, working within brand guidelines, and designing and executing strategy around different user journeys. Excellent written and verbal communication skills, ability to listen effectively, constructively challenge and be forward thinking to build agreement and alignment across teams are essential.

What We Offer

  • £60,000 - £80,000 per annum (dependent on experience).
  • 25 days holiday per year (plus bank holidays).
  • 1 Paid volunteering day per year.
  • Birthday day off.
  • Staff Discount.
  • Enhanced Employer pension contributions.
  • Access to health benefits (cash plan / health insurance).

About Us

We are dedicated to building a diverse and inclusive workforce where all teammates feel empowered to be themselves. We strive to promote an educational narrative to help our employees learn and grow as individuals and enable them to challenge inequality in all aspects of their lives. The future of Revlon is diverse.