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About the Role
The Economist Group is seeking a highly motivated and experienced Principal UX Researcher to play a pivotal role in shaping the future of our products and services. As a Principal UX Researcher, you will uncover deep user insights and translate them into actionable strategic recommendations that directly influence product roadmaps, design decisions, and growth strategies.
Key Responsibilities
- Lead Strategic Research Initiatives: Plan, design, and execute a variety of research projects (qualitative and quantitative) to uncover user experience challenges and inform medium to long-term product strategy.
- Uncover User Needs and Motivations: Conduct in-depth interviews, surveys, ethnographic studies, usability testing, and other research methods to understand user behaviors, pain points, and inform new product development.
- Synthesize and Analyze Research Findings: Translate raw data into meaningful insights, identify patterns, and develop actionable recommendations to drive product innovation and improve user satisfaction.
- Communicate Research Impact: Effectively present research findings to diverse stakeholders, including product managers, designers, marketers, using compelling storytelling and data visualization.
- Champion User-Centered Design: Advocate for the user perspective throughout the product development lifecycle and ensure that research insights are integrated into product roadmaps and decision-making processes.
- Collaborate Across Disciplines: Partner with cross-functional teams to align research goals with business objectives and foster a culture of user-centricity across product marketing and the data, research, and insight department.
- Share Best Practices: Coach designers to conduct their own research and create an ongoing learning environment.
- Stay Ahead of Industry Trends: Keep abreast of the latest research methodologies, tools, and trends in UX research to ensure our team remains at the forefront of the field.
Requirements
- 5+ years of proven experience in UX research, with a strong emphasis on strategic research initiatives.
- Skills:
- Expertise in a wide range of qualitative and quantitative research methodologies.
- Excellent analytical and problem-solving skills with the ability to synthesize complex information into actionable insights.
- Strong communication and presentation skills, both written and verbal, with the ability to tailor messages to different audiences.
- Proven ability to collaborate effectively with cross-functional teams and build strong relationships with a wide range of stakeholders, including product, designers, marketing teams.
- Passion for user-centered design and a deep understanding of user research principles and best practices.
- Experience with research tools and software (UserTesting, Figma, Qualtrics).
Nice to Have but Not Essential
- Media research experience.
- Familiarity with data analysis and statistical software (e.g., SPSS, R).