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Pardot Marketing Automation Expert

2 months ago

Chester, Cheshire, United Kingdom Worknest Full time

Job Summary

We are seeking a highly skilled Pardot Marketing Automation Specialist to join our CRM team at WorkNest. As a key member of our team, you will play a crucial role in the strategic management and optimization of our marketing automation platform, Pardot.

Key Responsibilities

  • Maintain the quality and integrity of our marketing data by leveraging advanced data management tools like Cloudingo and Bureau van Dijk.
  • Establish best practices for data segmentation and enrichment to enable more targeted and efficient campaigns.
  • Design and execute complex email campaigns across various segments, developing and maintaining automation workflows, implementing A/B testing strategies, and providing detailed reporting on these initiatives.
  • Offer actionable insights to drive the continuous improvement of our marketing strategies through in-depth analysis of campaign metrics and customer behaviors.

Requirements

  • Proven experience in marketing automation and data management.
  • Strong understanding of Pardot and its capabilities.
  • Excellent analytical and problem-solving skills.
  • Ability to work independently and as part of a team.

What We Offer

  • Salary: £50,000 - £55,000 per annum (depending on experience)
  • Great Benefits
  • Opportunities for professional growth and development
  • A supportive and inclusive work culture
  • Remote/hybrid (UK Based)

About WorkNest

WorkNest is part of a wider GRC (Governance, Risk and Compliance) division owned by Inflexion. We are a powerhouse of Employment Law, HR, Compliance and Health and Safety support services, weaving pragmatic advice with powerful technology platforms. We have experienced exceptional growth over the last 24 months, fueled by the acquisition of several leading business services groups, which has brought together the most gifted practitioners in people management, health, safety and wellbeing, employment law, professional training, and business technology.

Our Values

We value, respect and support our colleagues, understand the importance of work-life balance, and work together to deliver a brilliant service for our clients. We are committed to delivering on our four core values that we believe all our colleagues should align with: Integrity, Excellence, Teamwork and Inclusion.