Digital Marketing Specialist

10 hours ago

London, Greater London, United Kingdom Action Sustainability Full time
Job Title: Digital Marketing Specialist

Action Sustainability is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing multi-channel marketing campaigns to increase brand awareness, build reputation, and generate new members for the Supply Chain Sustainability School.

Key Responsibilities:
  • Campaign Management: Develop and execute multi-channel marketing campaigns to increase brand awareness, build reputation, and generate new members for the Supply Chain Sustainability School.
  • Website Management: Regularly update and optimize the website to reflect current initiatives, engage visitors, and align with the School's brand.
  • Content Production: Oversee content calendars and produce high-quality materials, including news articles, blog posts, and publications, to build thought leadership and engage members.
  • Social Media Strategy: Implement strategies across social media platforms to drive engagement, build community, and promote content related to the School and the FIR programme.
  • Email Marketing: Execute email marketing campaigns to inform and engage members. Manage mailing lists, craft compelling content, and analyze performance for continuous improvement.
  • Analytics & Insights: Utilize tools like Google Analytics to track user behavior and enhance the effectiveness of digital marketing activities. Monitor campaign performance, derive insights, and make data-driven recommendations.
  • Strategic Partnerships & Awards: Implement strategies to identify and secure key strategic partnerships and industry awards that enhance brand visibility and align with our core values. Manage campaign plans and oversee exhibition stands to drive membership growth for the Supply Chain Sustainability School.
  • Design: Create professional documents, PowerPoint presentations, promotional flyers, social media graphics, and event materials to effectively support and promote the Supply Chain Sustainability School and FIR Programme.
  • Brand Management: Maintain brand consistency across all channels and touchpoints. Collaborate with cross-functional teams to ensure alignment with brand guidelines.
  • Reporting & Communication: Provide monthly, quarterly, and annual reports offering key insights and recommendations to Head of Marketing and key stakeholders.
  • Process Improvement: Collaborate with the Senior Marketing Executive to review and develop new processes and initiatives. Support the introduction of best practice guides, training, and coordination of new marketing initiatives.
Requirements:
  • Bachelor's degree or equivalent: In Marketing, Business, or a related field.
  • Minimum of 2 years of experience: In a marketing role, with strong expertise in campaign management and a keen eye for design and detail.

Action Sustainability is an award-winning consultancy dedicated to effecting positive, sustainable change. We are passionate about sustainability and committed to the Equity, Diversity, and Inclusion (EDI) agenda. If you are a dynamic and innovative Digital Marketing Specialist with a strong track record in executing successful multi-channel marketing campaigns, we encourage you to apply for this exciting opportunity.

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